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Breaking research : Retail to drive UK digital ad spend through 2018

by on August 30, 2017

The UK's largest industry sector for digital ad spending—retail—will drive the country's overall digital ad spending gains through 2018, according to eMarketer's first ever forecast of cross-industry UK ad spend. But retailers won't be alone in upping digital investment.

Among the five industries in the UK tracked by @eMarketer automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel—retail will continue to lead in share of overall digital ad spend through 2018, aided by the largest spending gains among industries both this year and next.

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TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

by on January 23, 2017

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.

Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]

97% of new car buyers conduct online research before visiting dealerships

by on April 7, 2016

97% of new car buyers arrive at dealerships having conducted online research that informs their car buying intentions, according to a new survey released by [more…]

HonestJohn.co.uk named Best Automotive Website at Newspress Awards

HonestJohn.co.uk named Best Automotive Website at Newspress Awards

by on March 22, 2016

HonestJohn.co.uk has been crowned Best Automotive Website by a panel of industry judges at the inaugural Newspress Awards, beating carmagazine.co.uk, evo.co.uk and carbuyer.co.uk. A total of 22 awards were handed out to motoring journalists, press offices and publications.

The panel of judges, which included Daily Mail Motoring Editor Ray Massey, BBC Radio 5 Live presenter Adam Parsons and Head of Public Relations for the AA, Ian Crowder, said: "This website demonstrates strong engagement with the public, generates proper news and genuine exclusives. The stats are equally strong." [more…]

London & Partners scoops top prize at Inaugural World Media Awards 2016

London & Partners scoops top prize at Inaugural World Media Awards 2016

by on March 17, 2016

The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.

A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.

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McLaren Automotive accelerates pan-European digital campaign with Sky AdSmart

McLaren Automotive accelerates pan-European digital campaign with Sky AdSmart

by on March 3, 2016

McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform.

The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to promote its 570S Sports Series models. [more…]

World Media Awards announces judging panel with major advertiser support

World Media Awards announces judging panel with major advertiser support

by on December 17, 2015

The World Media Group* can now announce its full panel of judges for the inaugural World Media Awards – twenty-two independent and international industry experts who will be judging entries in February 2016.

The awards are the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.

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Firestone hopes that music will be the food of love for motorists across the UK / Reading Festival

by on April 8, 2015

Firestone hopes music tour will hit right note with motorists

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.

For more information about Firestone’s portfolio of products and its summer music tour visit www.firestone.eu and its Facebook page  www.facebook.com/FirestoneEurope

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Research : To help showcase what they do, insight engineers have put up some recent case studies

by on January 18, 2015

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Design : APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF)

by on July 8, 2014

Marketing services provider, APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF), one of the world’s biggest celebrations of youth music, theatre and dance.

APS Group was automatically awarded the contract following its work on last year’s festival which was commended recently in the 2014 Scottish Design Awards.

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