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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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Top tips for successful marketing in 2019

Top tips for successful marketing in 2019

by on January 4, 2019

A new year has finally arrived, which means that many people are hitting the reset button. They’re ready for the challenges and victories that accompany a new year.

For professionals, a new year also means new trends and meeting new objectives. As competition is continuously increasing in every industry, it’s imperative that you aim to stay a few steps ahead.

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What HR can learn from marketing

What HR can learn from marketing

by on October 17, 2018

For businesses of all sizes and in many different industries, HR and marketing are two crucial arms but not often ones which are intertwined.

Despite this, there is actually a great deal that HR can learn from marketing which could have a significant impact on the success of the business in the long run.  In order for a business to be profitable it will need to focus on customer satisfaction and employee effectiveness and this is where HR can learn from marketing.

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Exclusive article : Use these 5 steps to write an effective marketing plan

Exclusive article : Use these 5 steps to write an effective marketing plan

by on July 24, 2018

Writing an effective marketing plan involves both looking inward to know the reality of the company, its potential to address a particular project that marks the direction of the company, and how to analyze the outside factors.

Below you’ll find some vital steps on creating a plan that will keep both you and your potential clients/investors happy. [more…]

Movers and Groovers : No more “nose bleed costs” – Harry Lang has arrrived

by on January 6, 2018

Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry.

‘Brand Architects’ will provide bespoke brand development, channel marketing and PR services to gaming operators and B2B providers.  Lang has a wealth of experience in the sector, having also worked for the likes of WMS, bwin.party and Rank Group. [more…]

[Case Study] … “How Colin got a very fast start up with 2 new clients – one of which has £1m ad budget”

[Case Study] … “How Colin got a very fast start up with 2 new clients – one of which has £1m ad budget”

by on April 9, 2016

Colin McKellar, Director at Every Cloud Digital writes

As many of my contacts will know, I launched Every Cloud Digital around 6 months ago and I am more than happy to admit, I was scared. All of my working life I have been employed and the thought of no regular salary filled me with trepidation.

I’ve been in sales for over 20 years and have done my fair share of cold calling from newspapers and Yellow Pages (remember them!). I will never forget the feeling of despondency if you had the temerity to tell your sales manager that you had no leads only to see a huge phone book being thrown in your direction, it’s pages already well thumbed.

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