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Tennent’s are aiming to make this new centre “the UK’s biggest beer attraction”

Tennent’s are aiming to make this new centre “the UK’s biggest beer attraction”

by on October 31, 2018

Tennent’s Lager to open the UK’s biggest beer attraction
on site of a “madman’s dream”
"Alcohol Tourism" : The Tennent's Story experience at Wellpark Brewery [more…]

Toast Prince Harry and Meghan’s wedding with a new brew

Toast Prince Harry and Meghan’s wedding with a new brew

by on April 17, 2018

Royal fans with a taste for beer will be able to celebrate Prince Harry and fiancee Meghan Markle's wedding day with a special ale brewed in the town where the couple will get married next month.

"Harry & Meghan's Windsor Knot" has been brewed to give the traditional British pint a U.S. twist in honor of the nuptials of the transatlantic couple who will get married at Queen Elizabeth's Windsor Castle home, west of London, on May 19.

[more…]

Small online retailers competing with High Street giants with Click & Collect

by on October 19, 2016

With more than 300,000 instances every day in the UK, the problem of missed deliveries is a growing headache for online retailers facing escalating costs. Perhaps more importantly, however, inconvenient delivery options are also having a direct impact on conversion rates at checkout, as studies1 reveal that 48% of basket abandonments happen as a result of insufficient delivery choice. [more…]

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

by on September 6, 2016

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.

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Watch 10 of the best Australian beer ads – Tooheys, Carlton, VB…

by on June 23, 2016

10 of the best Australian beer ads - Tooheys, Carlton, VB..enjoy [more…]

“That, boys and girls, journalists and government ministers, is how our tax system works”

“That, boys and girls, journalists and government ministers, is how our tax system works”

by on April 2, 2016

Suppose that every day, ten men go out for beer and the bill for all ten comes to £100…

If they paid their bill the way we pay our taxes, it would go something like this… [more…]

Football Manager unveiled as latest Carling iPint partner

Football Manager unveiled as latest Carling iPint partner

by on March 24, 2016

Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game.

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Havas helia tap into IBM intelligence to design a beer brewed with data

Havas helia tap into IBM intelligence to design a beer brewed with data

by on February 1, 2016

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism.

[more…]

Video : First ever beer advertising only to women

by on December 22, 2015

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Marketing and the Rugby World Cup – latest tweets

by on August 23, 2015

Rugby World Cup, Land Rover, Canon, Bear Grylls, Heineken, National Dairy Council plus the latest tweets.

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