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Belinda Barker

How to write an award-winning entry

How to write an award-winning entry

by Loudmouth PR on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

CSquared Networks Ltd acquires the International Media Image Survey I-MIS

by Loudmouth PR on May 21, 2014

CSquared Networks Ltd, a publishing and events business @CSquaredcc for the international media and marketing industry, has today announced that it has acquired the International Media Image Survey (I-MIS).  I-MIS is the international media industry’s only benchmarking survey of its kind, providing analysis on the reputations and perceptions of international network media agencies and media brands.

It was launched last year by Will Nicholson, Founding Director at The Vision Network, and Belinda Barker, Managing Director of BSB Media. [more…]

AudienceScience free webinar: Insight into minimising wastage and optimising ROI in digital advertising

by Loudmouth PR on November 25, 2013

While marketers spend more than ever before on digital advertising, few possess the transparency and control needed to make the most of their digital investment. The 2013 International Media Image Survey (I-MIS) reveals that marketers lack detailed insight into their digital media budget.

They’re unaware of the money lost to arbitrage and fees and are uncertain of their digital ROI.  Transparency is the key to eliminating wastage and improving both ROI and confidence in digital advertising. Marketers need to understand and take complete control over their digital spend.

[more…]

AudienceScience® Research: Advertisers lack transparency needed to prove Digital ROI

by Loudmouth PR on November 14, 2013

New research results revealed by digital marketing technology company AudienceScience® demonstrate that senior marketers across Europe feel ill equipped to measure the return on investment they make from their digital marketing spend – hindered by the fact that the majority of client marketers are given little insight by their agencies into where their digital budget goes.

With the study showing that 50% of European advertisers also expect to invest more in digital over the next 18 months, results also demonstrate that marketers have a clear desire for greater transparency across all media buys if they want to reduce waste and improve effectiveness.

[more…]

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by Will Corry on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:

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Research from InSites Consulting / 90% of consumer conversations about products or services feature at least one brand

by Will Corry on February 8, 2013

New research published by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned media.

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Research : inTV – How to harness the power of conversations

by Will Corry on February 8, 2013

New research published today by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned media.  [more…]