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The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 17, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment. [more…]

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

[more…]

Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

by on September 28, 2016

Earlier this week, BHS announced it will be making a comeback as an online retailer just one month after the brand closed its last remaining high-street store. The department store will relaunch on Thursday, with a focus on home furnishings and lighting to begin with, and expanding to cover clothing, kitchen and dining in the coming weeks.

Here is an exclusive comment from Vice-President Retail and Brand Solutions at RetailMeNot, operator of VoucherCodes.co.uk, Severine Philardeau:

[more…]

London businesses join forces to save the high street

by on May 4, 2016

In the wake of both BHS and Austin Reed collapsing into administration this week... A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street...

From this May, online and local shopping will converge like never before, empowering the bricks and mortar high street to fight back at scale.

The ammunition is simple - products in stock in local shops registered with pockethighstreet.com will be available for 1 hour delivery or click & collect in minutes and discoverable across a wide range of digital publishers.

[more…]

Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

by on March 13, 2015

On the edge digital  -  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.

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Exclusive interview / “We will be opening our new food stores at the rate of one a week” / Sir Philip Green of BHS

by on March 28, 2014

BHS department stores start selling food.Sir Philip Green announced this week the launch of new supermarket competitor BHS Food, promising to undercut rivals on branded goods by 10 per cent.

I went through to check out the new BHS food store concept at Staines this morning. It had its grand opening yesterday. A section of the store has been set aside for branded products such as bread and cakes, frozen items and soft drinks.

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BHS has reimagined its advertising strategy with the launch of a new television advert

by on September 19, 2013

The new campaign, which sees a Cara Delevingne lookalike model getting dressed, was created with mothers in mind.

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The 2012 Effective Mobile Marketing Awards (video)

by on August 20, 2012

John Owen writes ... The 2012 Effective Mobile Marketing Awards looks set to be the greatest night on the mobile calendar.

We've received over 200 entries, from some of the world's biggest brands, including Barclays, Mercedez Benz, Facebook, The Guardian, Sky News Arabia, London Eye, Swiss Airlines, Starbucks, Nikon, Nokia, BHS, BodyShop, VW, La Redoute, Butlins, Comet, Hotels.com, Easyjet, McDonalds, Samsung, Macmillan Cancer Relief, Vodafone, British Gas, Virgin Atlantic, Pizza Hut, Nectar, Hyundai, O2, Barclays Bikes, and many more. [more…]

PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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