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ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

by on October 12, 2015

This week's ad:tech London event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights:

Pete Blackshaw, Global Head of Digital & Social, Nestle
Innovation, ecommerce and digital leadership: Future-proofing Nestle
Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond

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London Events 1 July : “It’s a bit different to your standard conference, with a mix of punchy content, networking and entertainment”

by on June 26, 2015

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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Brands, Tech & Shoreditch street food culture collide

by on June 22, 2015

News: Brands, tech & Shoreditch street food culture collide

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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‘Women think they’re a four when they’re a ten’: Low confidence is biggest issue for career women, says Blippar US VP

by on April 12, 2015

‘Women think they’re a four when they're a ten’ [more…]

Discover & explore augmented reality at the AR Summit, 20th June 2013

by on April 3, 2013

Richard from Mojo Solutions writes.. Augmented Reality Summit is your chance to interact and engage directly from the industry leaders whilst discovering the future of AR first hand. Ticket Information

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WDMP, Rakuten’s Play.com, Monarch Airlines, Chemmy Alcott, Blippar, G2 Joshua,Euro Effie Awards and Pringles

by on September 30, 2012

Adam Stewart, Marketing Director at Rakuten’s Play.com : “As we launch into the Golden Quarter, retailers are preparing for their busiest months of the year. However, the difficulties the high street has faced this summer, including the disruption the Olympics brought to the high street, and the millions of pounds retailers will spend on commercial rent this weekend on property will inevitably encourage them to think about the ways that they can reduce overheads.

The high street will always be integral to retail but this quarterly rent payment makes it clear that shop owners’ budgets are being squeezed by huge costs.

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The first time any UK restaurant chain has used Augmented Reality in its venues

by on May 8, 2012

wagamama is rolling out 'blippable' Augmented Reality-enabled placemats in its 80 UK restaurants.

The campaign will run from 7 May until 3 June, and encourages diners - with the opportunity to win a free meal - to scan the placeholders with the Blippar app to learn about the wagamama lounges which will be appearing at music festivals this summer.

via Mobile Marketing Magazine

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