Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.
While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Whether you run a produce shop or a spa, it is important to make it as easy as possible for customers to find you and pay you and to handle your accounting. Traditional cash registers may not be your best option anymore.
Isn’t it ironic that the coziest time of the year happens to be the coldest season we experience?
But, there is something about that coldness because only there do we creatively find ways to warm ourselves and create a comfy, safe place in our homes amongst our loved ones.
The Shadow Education Secretary seemed incredulous that she was being asked questions about her leader’s bizarre ITV interview where he lied about watching the Queen’s Speech.
When asked how Corbyn could watch the speech (which airs at 3pm) on Christmas morning, Rayner genuinely said ‘he could watch it on catch up’…