Get in Touch

BMW

Movers and Groovers : Clarity boosts creative department with the appointment of new Creative Director

Movers and Groovers : Clarity boosts creative department with the appointment of new Creative Director

by on January 22, 2019

Clarity, the Milton Keynes based integrated marketing agency, today announces the appointment of their new Creative Director, James Warfield.

Following the recent appointments of Henrietta Cheung, Business Development Director and Louise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients.

[more…]

Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

by on March 8, 2018

 Ford is the most loved automotive brand

Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research

The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.

Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]

Location data gives BMW UK the edge in launch of 7 series model

Location data gives BMW UK the edge in launch of 7 series model

by on May 13, 2016

xAd, the global location marketplace, today announces its campaign with BMW UK to generate awareness of the leading automobile company’s new 7 Series model among a premium audience.

By using location as the context, BMW UK was able to go beyond proximity targeting and use digital insights to drive action in the physical world.

In partnership with media agencies, Vizeum and Amplifi, xAd worked with BMW UK to target the core audience of “aspirers” and “buyers,” to drive engagement and awareness of the new BMW 7 Series among these two groups. xAd’s location data enabled BMW UK to deliver more relevant and well-timed customer experiences. With a better understanding of an individual customer’s profile, in addition to their context, BMW UK was able to be more relevant when targeting its core aspirational and buying audience.

[more…]

Movers and Groovers : CGI Experts Mackevision Expands UK Team

by on June 11, 2015

London June 2015 – Mackevision, a global market leader in CGI, has strengthened its worldwide offering by expanding its UK management team.

[more…]

Assessing the Premium Automotive Sector in China / Jeff Johns, Associate Director, Northstar Research Partners

by on February 25, 2015

by Jeff Johns, Associate Director, Northstar Research Partners

What is normal for the Chinese economy – and for the Chinese consumer?  Can anyone know for sure?  On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.

Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.

[more…]

Video : BMW scores at Super Bowl

by on February 2, 2015

[more…]

‘Cool’ BMW Video : Did they really allow some marketer to modify an aircraft carrier to make this ad?

by on July 10, 2014

Via adrants : What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?

This is advertising we're talking about. Not national security. And last time I checked, the US Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!

[more…]

“Simple, smart and sexy ad” (BMW video)

by on September 3, 2012

Smart And Sexy BMW Rearview Advert

More: http://www.bmw.com/connecteddrive

This clip is part of the BMW ConnectedDrive TV Commercial series. It shows one of many BMW ConnectedDrive features.

[more…]

Webtrends announces enhanced social measurement solutions

by on August 20, 2012

Webtrends announced today new updates to social measurement capabilities for its Analytics On Demand product, as well as the availability of comprehensive Social Measurement Solutions.

These innovative solutions combine Webtrends advanced technologies with social strategy, implementation, analysis and optimisation expertise to enable marketers to quickly and simply achieve success in the increasingly critical discipline of social marketing.  For more information about the Webtrends Social Measurement Solutions, visit: http://webtrends.com/products/analytics/social/ [more…]