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DewGibbons+Partner is relaunching under a new name : Free The Birds

DewGibbons+Partner is relaunching under a new name : Free The Birds

by on April 30, 2018

DewGibbons + Partners introduces Da Vinci-inspired rebrand

Brand communication and design agency DewGibbons+Partners, which celebrates its 21st birthday this year, is to mark its coming of age by relaunching under a new name: Free The Birds.

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Affiliate Window’s mobile update : 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015

by on January 10, 2016

Mobile Traffic Up, Average Order Value Down in Affiliate Window Q4 Report

Highlights include: Q4 2015 Mobile Performance

  • 47.46% of traffic originated from a mobile device – up from 46.93% in Q3 2015
  • 25.94% of traffic came from a smartphone – up from 24.48% in Q3 2015
  • 39.59% of sales originated from a mobile device – up from 37.19% in Q3 2015
  • 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015
  • Mobile traffic converted at 4.56% – up from 3.78% in Q3 2015
  • Mobile Average Order Value (AOV) was £64.60– down from £65.04 in Q3 2015

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Apple Pay is go – but not if you’re at HSBC or Barclays

by on July 14, 2015

If you're the proud owner of an iPhone 6, 6 Plus or Apple Watch you can now spend your cash with little more than the flick of a wrist

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Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

by on March 13, 2015

On the edge digital  -  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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The Prolific North Top 50 Integrated Agencies 2014

by on November 26, 2014

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John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by on November 9, 2014

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“How to trigger engagement in smarter and context specific ways via mobile” / Brainstorm

by on August 4, 2014

Donald Stuart, CEO of Brainstorm ( @Brainstorm_MS ) is the latest CEO to feature on our special six questions platform.

1. Tell me more about your success with your Spider innovation. Why have you taken the high ground with this technology?

Mobile marketing has come a long way since the advent of simple, indiscriminate push messages.  Technology is now available to marketers to perform highly sophisticated, targeted messaging based on any number of situational and behavioural triggers.  We launched Spider, the revolutionary soon-to-be patented technology, in 2012 to respond to the marketing industries’ need to react to customer demand for triggering engagement in smarter and context specific ways via mobile. To date there has been over 1.5 billion Spider interactions performed.

Brainstorm Website

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Retail : Golden Square shopping centre has appointed JAMpr on a three-year contract

by on April 30, 2014

Golden Square shopping centre, @GoldenSquareUK Warrington’s premier retail destination, has appointed JAMpr as its retained PR agency @JAM_Manchester to drive positive awareness of the centre’s fashion and dining offering, along with its family-focused events.

JAMpr secured the three-year contract following a three-way pitch and will kick off activity with the launch of GS Collection, a campaign promoting the centre’s wealth of fashion outlets.

The contract will see JAM manage and execute all local and national press office activity, social media, blogger outreach, event management, charity work and stakeholder engagement initiatives to support Golden Square’s new marketing strategy. [more…]

In case you missed Thursday’s newsletter

by on March 2, 2014

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