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Shaken & Stirred - Influential Brand Profiling and Positioning

BPMA.

“A quarter of a million pounds spent by the two sides on promotional clothing,badges or flags” Gordon Glenister, Director General of the British Promotional Merchandise Association

From Berwick on Tweed to Wick, Scots everywhere, no matter which side they support, have been wearing their hearts, not just on their sleeves but also on their T shirts, lapels even on their cuffs.

“A quarter of a million pounds spent by the two sides on promotional clothing,badges or flags” Gordon Glenister, Director General of the British Promotional Merchandise Association Read More »

Sales of promotional products in the UK are worth a staggering £840 million per annum

Promotional Products Week 15th – 19th September 2014 Promotional Products Week (PPW) #PPWeek will take place from the 15th-19th September 2014. This follows on from its inaugural launch in 2013 which proved highly popular and a resounding success The ‘Week’

Sales of promotional products in the UK are worth a staggering £840 million per annum Read More »

“A promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored”

By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet

“A promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored” Read More »

Research : UK is a nation of freebie hunters and that brands who use promotional products as part of the marketing mix will reap the benefits

A survey commissioned by Promotional Products Week has shown that the UK is a nation of freebie hunters and that brands who use promotional products as part of the marketing mix will reap the benefits. The survey questioned 1000 men

Research : UK is a nation of freebie hunters and that brands who use promotional products as part of the marketing mix will reap the benefits Read More »