Get in Touch

Brand awareness

Digital target group marketing / DBM Awards 2013: nugg.ad wins award for its Mobile Solutions

by on September 13, 2013

For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’.

In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, was nominated for the first time and took home the award in the ‘Innovation in Insight-Driven Mobile Marketing’ category. This prize rewards nugg.ad’s intensive work on its solutions for mobile devices.

For more information, please visit: www.nugg.ad [more…]

News Alert: Yeo Valley targets savvy smartphone shoppers / Shopitize

by on April 23, 2013

The UK’s favourite family dairy teams-up with mobile rewards firm Shopitize to offer consumers exclusive organic deals and gain deep insight into their shopping behaviour

Favourite family dairy Yeo Valley has today jumped onto the fast-developing Shopitize (www.shopitize.com) mobile rewards platform to offer Britain’s savvy smartphone shoppers exclusive deals on its in-store ranges of home-grown organic products.

By teaming with Shopitize to offer rewards on whole, semi-skimmed or skimmed milk, butter, sour cream, Creme Fraiche and Natural Probiotic Yogurt, Yeo Valley aims to build greater brand awareness with a new wave of shoppers and also gain fast and actionable insights into their buying behaviours at the checkout. The brand will then leverage that data as part of its forward multi-channel business strategy.

[more…]

“Three out of five SMEs feel they lack the expertise and are worried about the costs – both financial and time – involved in launching an online ad campaign / Sean Riley, CEO of Ad Dynamo

by on November 1, 2012

First one-price-for-all online ad system offers businesses online marketing simplicity.

58 per cent of small-to-medium sized businesses are concerned about the time, costs and expertise they need to implement online advertising campaigns.

New Price Plans by Ad Dynamo empowers business-owners from the complexity, needless negotiation and campaign management of online ad campaigns

Read more about Advertising Price Plans here

[more…]

How to use online ads in a more strategic way to brand build / AskMen.com & nugg.ad

by on September 27, 2012

James Bond: 50 Years Of Movie Posters

Leading online men’s media group, IGN Entertainment UK, has appointed  nugg.ad in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients.

AskMen.com

[more…]

GlobalCoupon launches at ad:tech London 2012 on September 19

by on September 11, 2012

Global Coupon will launch GlobalCoupon.com, a revolutionary digital brand offers and brand advertising platform, at ad:tech London 2012 conference and exhibition on September 19 and 20 at the National Hall, Olympia in London. www.globalcoupon.com

[more…]

Would have been perfect at Wimbledon – a BLOOM Gin and Tonic with strawberries

by on July 9, 2012

BLOOM London Dry Gin have launched an integrated campaign targeting trade + consumers from Wednesday 11 July – Friday 13 July, to champion the brand’s signature serve, BLOOM Gin and Tonic with Strawberries.

"A very British twist- a BLOOM Gin and Tonic with strawberries"

Working with award winning communications agency, LDR LONDON, the campaign aims to build brand awareness and amplify the credentials of BLOOM London Dry Gin as a super-premium gin.

[more…]

What company famously advertised, “It won’t leak in your pocket and make you pregnant”?

by on April 7, 2012

e-Spirit has released the findings of a poll to find the most high profile marketing gaffes caused by mishaps with campaign content. This is loaded from a sister site of ours. It appeared a few years back so it's a blast from the past!  [more…]

“Corporate entertainment should not be forgotten as part of the marketing mix”

by on February 26, 2012

“Corporate entertainment should not be forgotten as part of the marketing mix” published on www.themarketingblog.co.uk  
 
 Brand awareness has seen a decline in recent years as the recession causes many companies to tighten their marketing purse strings. However, in recent years there has been a change in marketing strategy for many brands.

[more…]