It was refreshing to see the news recently that Müller plans to train non-marketers from other areas of the business in an attempt to forge a “more disruptive” brand building philosophy.
It’s about time that big brands realise that marketing is no longer reserved for sales and marketing departments alone. It doesn’t matter whether a company has two employees or two thousand, it’s important that every member of staff not only knows what the business stands for and what its values are, but can also embody behaviours that support that. External appreciation of a brand’s philosophy can only really happen once employees themselves embrace and model these fundamental beliefs.
Müller’s initiative reflects Maverick’s Thinking Inside Out™ approach to brand engagement. [more…]