Get in Touch

brand tracking

Why are barcodes important?

Why are barcodes important?

by on November 1, 2019

Barcodes have long been implemented in different industrial processes such as in manufacturing, in logistics, and even in retail.

Barcodes have provided a seamless and efficient way of data recording and tracking. It has proved to be effective even with inventory.

Aside from these, the reasons listed below emphasizes the importance of barcodes.

[more…]

ZenithOptimedia Group launches healthcare and pharmaceutical division / ZenithOptimedia Health

by on August 9, 2013

ZenithOptimedia, the ROI agency, has today announced the launch of its new healthcare and pharmaceutical division ZenithOptimedia Health. ZenithOptimedia Health, headed up by Richard Shotton, will provide a full range of marketing services including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation.

Clients will immediately benefit from access to a plethora of rich proprietary data sources to enable them to better understand the range and influence of the various media avenues available to them. [more…]