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How to optimize your online presence

How to optimize your online presence

by on August 27, 2019

If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center.

To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever specific problem they need to resolve.

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Is slowing down the key to keeping up in our fast-paced world?

Is slowing down the key to keeping up in our fast-paced world?

by on March 15, 2019

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.

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Start launches Upstarts, bringing big brand experience to start ups

Start launches Upstarts, bringing big brand experience to start ups

by on March 6, 2019

Design consultancy, Start, announces the launch of Upstarts, their branding offering for StartUps.

Upstarts aims to work with tomorrow’s leaders today, helping them build fearless brands that make the incredible, credible.

 

https://www.startdesign.com/start-upstarts/

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5 reasons to choose Promo Parrot branded bags

5 reasons to choose Promo Parrot branded bags

by on February 14, 2019

Gone are the days when you would go shopping and put your items in a polythene or paper which you would later discard until the next time when you would get another plastic paper.

Businesses realised the need to have a permanent solution for packaging your shopping and Promo Parrot was not left behind in helping companies fulfill this need.

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Exclusive : How to incorporate branding into your Point of Sale System

Exclusive : How to incorporate branding into your Point of Sale System

by on August 30, 2018

One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.

This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?

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Salad Creative head up the visual branding for 24th Design Podge Lunch

Salad Creative head up the visual branding for 24th Design Podge Lunch

by on August 3, 2018

Salad, the creative-led design and communications agency, today reveals the visual branding and creative concept for this year’s Design Podge Lunch – the design community’s invite-only annual networking event.

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The Chemistry Works & Tavern Snacks honoured for best visual identity at 2018 Transform Europe

The Chemistry Works & Tavern Snacks honoured for best visual identity at 2018 Transform Europe

by on March 29, 2018

Latest  The Chemistry Works, a club of independent creative agencies across core marketing and branding disciplines who work together to help clients bring their brands to life, was awarded a Silver for ‘Best Visual Identity from the Food and Beverage Sector’ at the 2018 Transform Awards Europe on Monday.

The prize was awarded to The Chemistry Works for rebranding the Tavern Snacks product range. Initially appointed to redesign the packaging for just one of Tavern’s new products, The Chemistry Works’ team demonstrated that the inconsistent look and feel of the existing product range was holding back the brand in the competitive bar snacks sector. [more…]

How to get your business noticed in 2018

How to get your business noticed in 2018

by on February 20, 2018

Even the best products in the world will fail to shift from the shelves if no one ever gets to hear about them.

In an increasingly crowded marketplace, finding ways to make your products and services distinct from those of the competition is becoming increasingly difficult.

Unless your business is truly breaking new ground, the best approach is to leverage existing forms of marketing but to add something of a little twist to help pique the interest of the public at large. [more…]

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

by on February 17, 2017

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.

The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.

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Brand Union reveal the new Dell EMC re-brand

Brand Union reveal the new Dell EMC re-brand

by on October 28, 2016

In October 2015, Dell and EMC Corporation announced the largest technology merger in history. With complementary product portfolios and customer bases, the combined company would be an unmatched end-to-end provider. Together, Dell and EMC Corporation, along with its portfolio of brands (Pivotal, RSA, SecureWorks, Virtustream and VMware), would create the world’s largest privately-controlled technology company—Dell Technologies.

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