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Run and operate a successful business consulting practice… from scratch ..Alchemy

by on August 25, 2017

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Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

by on June 6, 2017

Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand.

Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section, titled ‘5 minutes with…’ will be a light-hearted yet informative insight into the people driving the industry forward.

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It takes two: how to make the most of media partnerships …Clareville Communications

It takes two: how to make the most of media partnerships …Clareville Communications

by on February 20, 2017

As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships.

The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content.

Setting up a media partnership can add credibility to both you and your media partner’s efforts, by way of third party endorsement.

http://clareville.co.uk/

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Over 100 Great British Entrepreneurs announced

Over 100 Great British Entrepreneurs announced

by on October 17, 2016

Over 100 entrepreneurs have been announced as the finalists in the Great British Entrepreneur Awards, in association with NatWest.

Regarded as the benchmark for entrepreneurial success in the UK, the Awards celebrate the contributions and innovations of British entrepreneurs and their impact on the economy.

The Great British Entrepreneur Awards will culminate at the Gala Final, taking place on Tuesday 22 November in the Ballrooms of the prestigious, Lancaster London Hotel. [more…]

New research – BREXIT’s impact on UK business / Henley Business School

New research – BREXIT’s impact on UK business / Henley Business School

by on October 13, 2016

‘Is BREXIT damaging UK businesses?’

This is one of a number of questions asked by a new Henley Business School research project, examining the immediate and longer-term impacts of BREXIT on senior managers and their organisations.

Led by Professor Nada Kakabadse, Head of Marketing and Reputation and Dr Nadeem Khan, the study incorporates the views of 300 senior managers currently working in the UK.

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Stop letting fear of selling strangle your business

by on September 29, 2016

Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a [more…]

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

by on September 9, 2016

LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.

Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.

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“People whose influence across many spheres of London life is felt most keenly” / “The Progress 1000 ‘Newsmakers’ list”

“People whose influence across many spheres of London life is felt most keenly” / “The Progress 1000 ‘Newsmakers’ list”

by on September 8, 2016

The London Evening Standard has published its eagerly awaited Progress 1000 list, this year in partnership with Citi, and supported by Berkeley Group.

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Over a quarter of marketing professionals don’t use all their annual leave

by on September 2, 2016

Over a quarter of marketing professionals don’t use all of their annual leave

  • 27% of marketing professionals reported that they hadn’t used all of their annual leave last year.
  • The most common reason was pressure to complete a project or not being allowed to take their leave (30%).
  • Just 16% of employers compensated marketing professionals for extra hours worked, either through overtime pay or time off in lieu.

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Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

by on August 3, 2016

According to a new study led by a company specialising in analytics, consumer insights and market research; over a quarter of UK businesses carry out no market research whatsoever. Furthermore, it was found that 62% of these companies think their audiences are too ‘disengaged’ and ’transient' to effectively help them devise future plans.

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