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The Great British Business Show, London: 28&29 November 2016

The Great British Business Show, London: 28&29 November 2016

by on July 12, 2016

The Great British Business Show will be held in London later in the year at the London Olympia. Dan Wilson, Tamebay previews...

To find out more and book you place, visit the registration page here. As they say of the event: “The Business Show is where businesses like yours find the next gear. It’s a free business exhibition to attend and offers a wealth of opportunity, advice and information crucial for ongoing business growth within a challenging economy.” [more…]

71% of B2B at risk, according to Gallup study

by on February 5, 2016

A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their customer base.

These companies are failing their clients through low levels of customer engagement and not creating a customer-centric organization to “view the world through the lens of their customers.”

Gallup analysis finds that 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. The other 71% are ready and willing to take their business elsewhere.

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Mistargeted direct mail costs UK companies £1 Billion each year – The Software Bureau

by on January 29, 2016

The Software Bureau launches Lean DM: a new approach to direct mail

New research reveals that mistargeted direct mail is costing UK businesses almost a billion pounds (£965,800,000) each year, comprising £772,800,000 of unrealised revenue and £192,000,000.  production costs.

The findings by leading data quality and hygiene specialist, The Software Bureau, come in the wake of the organisation’s launch of a new approach to direct mail: Lean DM in response to market demand for a way to minimise direct mail wastage.

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How to get business with LinkedIn endorsements  … Christine Hueber

How to get business with LinkedIn endorsements … Christine Hueber

by on January 6, 2016

Want more business from LinkedIn?

Endorsements can help you...IF you know how to harness their power.

Click here for 5 ways you can ensure you’re making the most of this feature on your LinkedIn profile.

 

 

Christine Hueber [more…]

Buy a mailing list for direct mail, telemarketing & email campaigns / Electric Marketing

by on April 12, 2015

With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.

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Content Marketing and Events: Setting up the model and driving revenue

by on November 26, 2014

Content Marketing and Events: Setting Up the Model and Driving Revenue from Joe Pulizzi

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Improving conversions through useful content marketing / Presentation from Conversion Conference London late October 2014

by on October 31, 2014

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Events in October / Pingtree mark ad:tech with charity cash – ad:tech London

by on September 25, 2014

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