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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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The why, what, and how of welcome emails

The why, what, and how of welcome emails

by on February 5, 2019

Sending welcome emails to new subscribers can make the rest of your emails so much more effective.

Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.

More articles on emails ...

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Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

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How to enter the world of investment for business

How to enter the world of investment for business

by on January 22, 2019

Many businesses are fed up with the poor interest rates that banks are offering on deposit accounts. Sometimes they can be at a rate lower than inflation which essentially means you will lose money in the long term.

To avoid this and to make a better return on any spare profits, other forms of investment have become a popular alternative for business owners.

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Latest : 5 ‘fresh’ stories which will allow you to step out of the current, and try something else

Latest : 5 ‘fresh’ stories which will allow you to step out of the current, and try something else

by on January 3, 2019

Ingenuity is the mother of all invention. What sets you apart as a business is your ability to step out of the current, and try something completely different.

Richard Branson, Steve Jobs, and Bill Gates all had grand visions for their companies and the confidence to accept nothing less.

These characteristics allowed them to already stand out compared to the rest going forward.

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London will add more than 11,000 new hotel rooms by 2020

London will add more than 11,000 new hotel rooms by 2020

by on October 21, 2018

London is set to add more than 11,000 new hotel rooms by 2020.

From the expansion of the budget sector to new openings in the upscale segment, meeting and event planners can benefit from a city that continues to evolve.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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Want more quality leads – load your latest success story into theMarketingblog

by on September 2, 2018

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7 signs your business idea is ready to be financed

7 signs your business idea is ready to be financed

by on July 31, 2018

Every business idea requires money, no matter how much or how little, to turn it into a viable venture. Your business plan may be excellent but that doesn’t mean there’s a string of investors waiting in the wings to throw money at you.

A lot of research and planning are required before you can start to look for money for your startup. But how do you know your business idea is ready to be financed? Fortunately, there are various signs that indicate your readiness to move from the initial planning phase to actively pursue funding.

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How to get your business noticed in 2018

How to get your business noticed in 2018

by on February 20, 2018

Even the best products in the world will fail to shift from the shelves if no one ever gets to hear about them.

In an increasingly crowded marketplace, finding ways to make your products and services distinct from those of the competition is becoming increasingly difficult.

Unless your business is truly breaking new ground, the best approach is to leverage existing forms of marketing but to add something of a little twist to help pique the interest of the public at large. [more…]