#business
By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud
The pace of change has never been quicker.
Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.
This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.
Sending welcome emails to new subscribers can make the rest of your emails so much more effective.
Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.
More articles on emails ...
Big brands have a following to match – and sometimes it’s a die-hard following.
Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.
Many businesses are fed up with the poor interest rates that banks are offering on deposit accounts. Sometimes they can be at a rate lower than inflation which essentially means you will lose money in the long term.
To avoid this and to make a better return on any spare profits, other forms of investment have become a popular alternative for business owners.
Ingenuity is the mother of all invention. What sets you apart as a business is your ability to step out of the current, and try something completely different.
Richard Branson, Steve Jobs, and Bill Gates all had grand visions for their companies and the confidence to accept nothing less.
These characteristics allowed them to already stand out compared to the rest going forward.
London is set to add more than 11,000 new hotel rooms by 2020.
From the expansion of the budget sector to new openings in the upscale segment, meeting and event planners can benefit from a city that continues to evolve.
In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.
The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.
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— Will Corry (@slievemore) September 2, 2018
Every business idea requires money, no matter how much or how little, to turn it into a viable venture. Your business plan may be excellent but that doesn’t mean there’s a string of investors waiting in the wings to throw money at you.
A lot of research and planning are required before you can start to look for money for your startup. But how do you know your business idea is ready to be financed? Fortunately, there are various signs that indicate your readiness to move from the initial planning phase to actively pursue funding.
Even the best products in the world will fail to shift from the shelves if no one ever gets to hear about them.
In an increasingly crowded marketplace, finding ways to make your products and services distinct from those of the competition is becoming increasingly difficult.
Unless your business is truly breaking new ground, the best approach is to leverage existing forms of marketing but to add something of a little twist to help pique the interest of the public at large. [more…]
Business is a competitive field.
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.
Branded mugs are perfectly designed to ensure clients high expectations are met. Corporations meet customer’s orders when they produce the kind of mug they need.
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
**** crowned most admired brand by students. 
You’re at the point in your business that you know you need help with your business accounting. You need advice about record keeping, legal structure, funding, and how to minimise your tax liability.
Promotional items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.
According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.
Whether you're a dentist promoting your clinic, a lawyer promoting legal services, or a businessperson with an online clothing store, you can take advantage of online marketing to gain more customers and increase your sales.
A lot of bloggers and those who have just started making and developing their website often get stuck in making money from the resource.