#business
There is no doubt about the growing interest of Cryptocurrency around the world. But they can be quite difficult to understand especially for those who aren’t tech savvy.
This is definitely one of the major challenges that blockchain startups have to face, the more popular are also confronted with this challenge.
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
A marketing strategy is an essential tool to make your business successful.
In any effective business plan, one critical foundation is to have a powerful marketing strategy as this will attract more clients to avail your products and services and therefore increase your profits.
By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud
The pace of change has never been quicker.
Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.
This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.
Sending welcome emails to new subscribers can make the rest of your emails so much more effective.
Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.
More articles on emails ...
Big brands have a following to match – and sometimes it’s a die-hard following.
Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.
Many businesses are fed up with the poor interest rates that banks are offering on deposit accounts. Sometimes they can be at a rate lower than inflation which essentially means you will lose money in the long term.
To avoid this and to make a better return on any spare profits, other forms of investment have become a popular alternative for business owners.
Ingenuity is the mother of all invention. What sets you apart as a business is your ability to step out of the current, and try something completely different.
Richard Branson, Steve Jobs, and Bill Gates all had grand visions for their companies and the confidence to accept nothing less.
These characteristics allowed them to already stand out compared to the rest going forward.
London is set to add more than 11,000 new hotel rooms by 2020.
From the expansion of the budget sector to new openings in the upscale segment, meeting and event planners can benefit from a city that continues to evolve.
In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals. 
McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.
The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.
Reddit remains one of the biggest discussion platforms on the internet today.
n recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.
E-commerce is taking over the world at a rapid pace. A lot of business owners are adopting strategies in digital marketing to improve their business.
A man was in the habit of carrying an umbrella wherever he went. 
Proving your employees with a rewards system can be a great way to boost performance. Here are 5 ways you can start rewarding performance.
Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.