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How to write a creative brief

How to write a creative brief

by on August 30, 2019

At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 

Managing agencies becomes part and parcel of a marketer’s role. The quality of a brief can determine the outcome of a campaign, so it’s important to be clear in your expectations and needs.

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All the facts, stats, quotes and insight from 2013 for B2B marketers from Earnest.

by on January 5, 2014

This is the year that was in B2B Marketing crunched from Earnest

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