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Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

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Nearly a third of influencers regularly promote charities

Nearly a third of influencers regularly promote charities

by on December 21, 2016

Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is sharing their own personal experiences (87%) and helping people (61%).

Buzzoole, which works to harness the power of long-tail influencers, surveyed its own network of influencers for the research. Of the 60 UK based respondents, a large majority (92%) have volunteered time to work for a charity, with almost a third (28%) doing so every month.

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15-strong shortlist of “disruptive” tech start-ups / ad:tech London starts Tuesday 13th October

by on October 12, 2015

The Next Big Thing has been devised to connect fledgling but innovative start-ups with advertisers. The companies have proposed ideas based on subjects including AI, programmatic platforms and video tech, and will present their ideas for the chance to win a $50,000 Unilever pilot on 13-14 October.

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