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Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

by on May 12, 2017

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.

In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

by on September 22, 2016

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years.

Tasked with reinvigorating the brand to help consumers find it more easily in supermarket freezers, Brandon has created a design that heroes the product and evokes memories of happy times spent together as a family – round the family dining table and at the seaside for the Simply Breaded range and Harry Ramsden’s respectively. [more…]

Research : “5 Things You Need Before Starting Your Own Restaurant”

by on October 29, 2015

Opening a restaurant can be exciting, especially if you're a chef who loves sharing your culinary creations with everyone. But no one ever said that running a restaurant is easy.

Continue reading to learn a few of the things you'll need before starting a restaurant so you can ensure its success. All graphics by Shutterstock.

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PR : New look ‘perfectly platinum’ Nigella – it it a success or a blunder?

by on November 23, 2014

Perfectly platinum Nigella! The Domestic Goddess is famed for her raven locks... but what's this striking new look?

Her luscious raven locks have always been a defining part of her sultry image – but today Nigella Lawson unveils a striking new look.

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#England vs Costa Rica game live plus demos and menu ideas / @HandCNews

by on June 6, 2014

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