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Chocolate : Fixing an age old problem for sweet-toothed customers … + video

Chocolate : Fixing an age old problem for sweet-toothed customers … + video

by on July 8, 2019

Life’s like a box of chocolates - you never know what you’re gonna get” said Forrest Gump in the Oscar winning movie, but food giant Nestlé ould be about to change that.

Chocolate lovers may soon be able to pick their favorite flavours from a box of chocolates, and eliminate the ones they don’t like, fixing an age old problem for sweet-toothed customers.

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[Watch] : Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations

by on September 9, 2016

Krow and Ferrero UK celebrate those playful moments that parents and children share when a child’s imagination is sparked with a Kinder Surprise.

Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too.

The 30” TV advert can be viewed here [more…]

FMCG : Brand new McVitie’s Digestive Nibbles ad

FMCG : Brand new McVitie’s Digestive Nibbles ad

by on September 6, 2016

Biscuit maker McVitie’s has today announced the launch of a brand new advert to support its biggest product launch of the year – McVitie’s Digestives Nibbles.

A continuation of the McVitie’s sweeet campaign, the new advert sees the return of the McVitie’s Chocolate Digestives British Blue kittens - to bring to life the feeling you get when you eat a McVitie’s Digestives Nibble. [more…]

Research : Is Fairtrade Fortnight being unfair on Fairtrade? / Lucy Hoang, Northstar Research Partners

by on March 4, 2015

Lucy Hoang, Research Manager, Northstar Research Partners

Fairtrade Fortnight began on 23rd February and is coming to an end this week but did anyone even notice? How did the movement emerge from its annual 14 day awareness event without making much noise? In fact, last week, it was revealed that Fairtrade goods fell almost 4% for the first time since the ethical trading scheme was founded 20 years ago.

It is therefore even more essential that the campaign works to keep the movement alive and vocal.

To coincide with Fairtrade Fortnight, Northstar conducted a UK poll to examine current attitudes towards @FairtradeUK . We reveal some barriers to uptake and suggest some ways the Fairtrade brand can be given a rebirth 20 years on.

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Not enough generosity in people’s lives / Flock Associates – Anthony Berg Chocolates

by on October 30, 2013

No cash allowed! Great campaign to raise awareness of brand by using generosity and social media

http://ow.ly/q390N

#IntegratedMarketing [more…]

Research : Cadbury tops Amazon as Generation Y’s favourite brand / w00t! Media

by on June 6, 2013

Chocolate, crisps and internet brands dominate the top 10 / Food, drink and retailers account for over half of top 100

London, 6 June 2013 – Chocolate, crisps and the internet dominate the most liked brands amongst 16-34 year olds according to a new report “Generation Y and Brand Loyalty” from w00t! Media. The report, which looks at the changing relationships Britons have with brands as they age from 16 to 34, reveals Cadbury is the most liked brand amongst UK 16-34 year olds (82%), followed by Amazon (78%), Pringles, Walkers and Heinz (all 74%).

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“I find it really depressing that advertisers assume that only women want to watch their weight”

by on October 3, 2012

hamandpeaches writes

"I find it really depressing that advertisers assume that only women want to watch their weight and what they eat, and that any sort of low-calorie chocolate is automatically aimed at women. I suppose this Crispello is supposed to be the equivalent of a Yorkie, but for women. Down with them both and let everyone eat whatever chocolate they want in a blissful utopia without gender norms or advertising!"

Cadbury launch Crispello - a new chocolate bar for women

What makes Cadbury's new chocolate bar gender specific? You don't have to eat it all in one go, apparently

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Nestlé chocolate man is the new marketing director at Warburtons

by on July 23, 2012

Warburtons has appointed Nestlé UK's head of chocolate Mark Simester as its new marketing director, replacing Richard Hayes. Simester will take up his role in October.

He has been in his current role at Nestlé for two years. He was previously marketing manager for Nestlé's kit Kat brand. Simester replaces Richard Hayes, who left in January after five years in the role. He will be based at Warburton's Bolton headquarters.

As Nestlé's head of chocolate, Simester headed up the company's £400m-turnover chocolate business, leading a 16-strong commercial team.

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Dive into the Easter eggs this weekend

by on April 2, 2012

New research shows people who eat chocolate regularly tend to be thinner! Just one reason to dive into the Easter eggs this weekend.

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