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Think like a human : How B2B brands can become better storytellers

Think like a human : How B2B brands can become better storytellers

by on June 30, 2019

Simon Cliffe, Founder and Director Branch Road writes .... Stories have been used for as long as we can remember.

They’ve framed our cultures, shaped our societies and influenced our behaviour. However, despite storytelling being such an innate human ability, some B2B brands are still getting it wrong.

From lack of authenticity and emotion to too much focus on product features and benefits, many brands still churn out stories that create minimal traction with their audience.

And with increased noise and competition online, good storytelling has now become more critical than ever to create an emotional connection with an audience across a range of channels.

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Russian space tech unlocks online video ‘dark matter’ for brands

by on December 5, 2016

Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions of user-generated videos uploaded to the web.

Chaired by renowned British ad man Bil Bungay, Founding Partner and Vice Chairman of creative agency BMB, Pixsee has developed patentable image recognition (IR) technology that works by analysing UGC, identifying images and sentiment, and then sorting videos into recognised IAB classifications, allowing for accurate targeting. [more…]

Artesian Solutions incorporates and announces US Expansion Plans

Artesian Solutions incorporates and announces US Expansion Plans

by on February 2, 2016

Artesian Solutions, the UK market leader in customer engagement and sales acceleration software, has today announced the incorporation of its business, and opening of its new office in Boston, USA. This marks a new phase of growth and expansion for Artesian, in direct response to demand from its multi-national customer base.

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New proofing capability enables collaboration across all print, web and audio-visual assets – anywhere, anytime

by on September 26, 2014

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Five great alternatives to Skype Conferencing

by on August 13, 2014

While we won’t deny the widespread popularity of Skype as a conferencing platform, there are some great alternatives. Check them out here.

Given the geographically diverse nature of the global marketplace, people are seeing an increasingly important need for reliable, high quality conferencing programs. If you’re an active user of the internet, chances are high that you’ve probably tried Skype or at least you’re familiar with it. The company was initially released eleven years ago in 2003.

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Global innovation firm challenge status quo with new book and expanded London presence

by on November 29, 2013

Idea Couture helps businesses drive revenue growth and loyalty through strategic innovation

London, 29 November 2013: Idea Couture, a global specialist strategic innovation consultancy is marking the expansion of its London presence with the publication of a book “Design Thinking for Strategic Innovation” by Idris Mootee, the company’s global CEO. This builds on work Mootee has done with both MIT and Harvard, including running the programme on Design Thinking for the Harvard Graduate School.

The book starts from the recognised premise that for companies today to succeed beyond anything but the short term, ‘business as usual’ will simply not suffice. Disruption in the marketplace is not only faster, but more fundamental and will not be kind to businesses used to operating by the old rules – even the ones that once made them successful.  For more information visit www.ideacouture.com or call us on 020 7729 0487.

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Spartan PR working with HomePlug Alliance

by on September 17, 2013

Spartan PR, the PR agency focused exclusively on the technology and financial technology sectors, today announced they will be working with the the HomePlug Alliance on a two month project.

HomePlug Alliance has called upon the technical knowledge and expertise of the Spartan PR team to handle European media relations for the alliance at the upcoming Broadband World Forum event in October in Amsterdam. [more…]

Events : First annual Brand2Global Conference – London. 16-18 September 2013.

by on July 11, 2013

Brand2Global this week announced details regarding its first annual Brand2Global Conference being organized by the Localization Institute in collaboration with key sponsoring organizations such as: Chief Marketing Officer Council, Global Marketing Network, Branded Content Marketing Association, BrandMaker & The Boeing Institute of International Business at St Louis University.

This unique conference is for executives who drive global marketing activities and are responsible for international market share and revenue.

For more information on Brand2Global, visit the conference website at www.brand2global.com and mark your calendars to join us in London. 16-18 September 2013.

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Little Dish joins Shopitize’s unique mobile couponing platform

by on January 10, 2013

Shopitize today announces that Little Dish, the UK’s leading children’s fresh food brand, has joined its unique brand-to-consumer cashback mobile couponing service.

http://shopitize.com/

Thousands of savvy shoppers are already using Shopitize’s unique money saving shopping service.  These sharp shoppers will now get exclusive discounts on Little Dish products such as its Beef Lasagne (200g), Pasta with Cheese, Peas & Broccoli Trees (200g) or Chicken & Butternut Squash Pie (200g). [more…]

What is Meraki and why did Cisco pay $1.2 Billion for it?

by on January 9, 2013

Let me share my perspective on this question.  (Full disclosure:  I run the enterprise  networking business at Cisco, and signed the check for Meraki).
The Meraki story is one of classic entrepreneurial success. The recipe for that success included three great founders, a strong team around them, great investors, and a passion for a new vision of networking.

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