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Award winning London PR Agency – Clareville

by on April 6, 2017

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Chris Lewis, Clareville sharing #PR tips for #eventsprofs

by on April 6, 2017

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PR : The April issue of Clareville’s newsletter – enjoy

by on March 27, 2017

PR : The April issue of Clareville's newsletter - enjoy

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It takes two: how to make the most of media partnerships …Clareville Communications

It takes two: how to make the most of media partnerships …Clareville Communications

by on February 20, 2017

As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships.

The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content.

Setting up a media partnership can add credibility to both you and your media partner’s efforts, by way of third party endorsement.

http://clareville.co.uk/

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PR : The very best articles from the Clareville Newsletter

by on February 16, 2017

 

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The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 17, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment. [more…]

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

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Bespoke Newsletter : Want a hardwired link to your prospects starting in June?

by on December 15, 2016

Want a bespoke newsletter for the rest of 2017? Then check this one from Clareville Communications.

http://www.bespokenewsletter.com/

Intense clutter​ headache? Having an eye-catching email newsletter is vital to ensure you disrupt, cut through the clutter and get the correct message across.

 

  • TheMarketingblog can now design, create and manage  a special bespoke email newsletter to your specifications ready for your email marketing campaign.
  • We also give it the full treatment in theMarketingblog group of sites.
  • We give you real time tracking using Lead Forensics.
  • http://www.bespokenewsletter.com/
  • Check this one from Clareville Communications

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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

Are you making the most of PR opportunities at conferences and exhibitions? … Clareville

by on December 7, 2016

How can an exhibitor make the most of the PR opportunities created by conferences and exhibitions in which they are taking part?

The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do not achieve the maximum results they could.

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