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Coke brings back its polar bears for the holidays

by Will Corry on November 23, 2016

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Industry sees Coca-Cola and Nike as leading exponents of social

by Will Corry on December 16, 2015

I am interested in this IAB study of 180 brands and agencies into the state of social media marketing - it's seen as a "teenager that still has a lot of growing up to do":

  • Nearly 3 in 10 still don’t believe it plays an important role in marketing
  • Only 43% of social campaigns are integrated into the wider marketing function
  • Half of brands don’t ever measure the ROI
  • Plus, the industry’s top 4 tips for succeeding in social and which co's are best at it

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Vending machine stunts : 4 of the best .. Coke, Gatorade,TAXI and Westin Hotels show us how

by Will Corry on August 19, 2015

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This clever marketing campaign reversed Coke's 11-year decline in soda sales

by Will Corry on September 30, 2014

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Video : So, who will you share a Coke with?

by Will Corry on May 18, 2013

Following the Share a Coke official launch last week they sent us this message...

This summer we're swapping our name with yours. We're replacing the iconic Coca-Cola logo on some of our bottles with 150 of Great Britain's favourite names, so you can share a Coke with your friends, family and loved ones. So, who will you share a Coke with? #shareacoke

Watch the video.

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‘Styled to Rock,’ will be produced by Rihanna and presented by Nicola Roberts

by Will Corry on July 18, 2012

Diet Coke has announced it will be joining forces with Sky television’s fashion-inspired music programme, ‘Styled to Rock,’ which will be produced by Rihanna and presented by Nicola Roberts (of Girls Aloud), stylist Lisa Cooper and fashion designer, Henry Holland. [more…]