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Make networking easy for your conference delegates

Make networking easy for your conference delegates

by on May 28, 2019

Networking at a conference seems simple in theory - put enough people in a space together and let the networking commence!

Whilst this may be the case for some – perhaps more extroverted - individuals, conferences attract a wide range of people and it can be wise to make networking as easy as possible for everyone at the conference, not just those who already find it a breeze.

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Labour’s Tom Watson demands McDonald’s cancel Monopoly promotion

Labour’s Tom Watson demands McDonald’s cancel Monopoly promotion

by on March 17, 2019

Midlands MP Tom Watson has called on McDonald's to cancel a new promotion, claiming it will add to Britain's obesity crisis.

Mr Watson, MP for West Bromwich East and and Deputy Leader of the Labour Party, says the new Monopoly competition will encourage people to overeat.

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Ten top tips for a successful festive promotion : PromoVeritas

Ten top tips for a successful festive promotion : PromoVeritas

by on November 4, 2016

Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.

However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.

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A look at the laws of running prize promotions in Spain …. PromoVeritas

by on October 17, 2016

Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they may have a very different legal framework to consider.

So in this occasional series of articles, we take a look at Spain. The basics on their laws and how to run promotions there. [more…]

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

by on October 2, 2016

A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu to her 25,000 followers that didn’t identify the tweet as a paid for commercial message or #ad.

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5 ways brands can use “Great British Bake Off” to increase sales

5 ways brands can use “Great British Bake Off” to increase sales

by on August 25, 2016

Great British Bake Off (GBBO) returns to the screens , and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. [more…]

10 top tips for running promotions on social media  /  PromoVeritas

10 top tips for running promotions on social media / PromoVeritas

by on August 11, 2016

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.

So here is our top ten list of things to do to avoid problems with social media prize promotions.

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Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas

Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas

by on August 2, 2016

Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer.

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

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Football Blunders : Chesterfield FC apologise for faking prize draw winner

Football Blunders : Chesterfield FC apologise for faking prize draw winner

by on July 20, 2016

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters.

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