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Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]


Important news for startups : Unilever offers £30,000 to winner of sustainability hackathon at ad:tech London on 21-22nd October

by on September 18, 2014

Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.


New study from Cint / Individuals who carry out market research still in the dark about value of DIY tools

by on August 18, 2012

Groundbreaking study from Cint into market research habits across the world

Despite the growth of do-it-yourself (DIY) market research over the past decade, many individuals undertaking consumer research are still unaware of it, according to a survey carried out by Cint, a provider of solutions for accessing consumer opinion. The survey of 486 marketing professionals who regularly perform market research in the US, UK, Spain, Sweden and Germany was undertaken to understand current trends in the sector as well as awareness of available sampling techniques.

To find out more about Cint’s range of consumer insight solutions, please visit