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Infographic : Creating great content that accomplishes your business goals

Infographic : Creating great content that accomplishes your business goals

by on May 8, 2018

Here is our 'Infographic of the Month' - May 2018

This infographic showcases each little step of the process of creating great content that actually accomplishes your business goals. Having a solid process for creating content will not only help your team work more efficiently, but will also ensure that your content is set up to accomplish your business goals. Hello, ROI!

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Content marketing costs 62% less than outbound and generates 3x the leads

Content marketing costs 62% less than outbound and generates 3x the leads

by on April 13, 2018

Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too.
As per Demand Metric, content marketing costs 62% [more…]

The best way to write a critical thinking dissertation : Complete Guide

The best way to write a critical thinking dissertation : Complete Guide

by on March 19, 2018

Critical thinking is really an intricate system of conclusions that can help to analyze information and facts and come up with legitimate findings, create an evaluation of exactly what is taking place, and understand it.

It can easily be claimed that critical thinking is actually high-level thinking, which makes it easy to question your incoming facts.

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World Media Awards 2018 shortlist revealed

World Media Awards 2018 shortlist revealed

by on February 23, 2018

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns.

The Awards @WM_Awards  attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

For full details of shortlisted entries go to http://www.wm-awards.com [more…]

Top 5 useful tips for freelance content writers .. [Exclusive]

Top 5 useful tips for freelance content writers .. [Exclusive]

by on December 9, 2017

There are lots of reasons to keep hanging in there as a freelance writer who is yet to experience a breakthrough in the world of independent working.  After all, Rome wasn’t built in a day. 

But again, how long should you wait before raking in a five-figure or even a six-figure income every month or year when working from home?  Newbies go through many challenges, and without someone to shed light on what they are supposed to do and land long-term deals with worthy clients, things may continue to be on downward trend.  [more…]

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

by on November 29, 2017

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

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18-country product content deal for Nielsen Brandbank

18-country product content deal for Nielsen Brandbank

by on November 13, 2017

Colgate-Palmolive has chosen Nielsen Brandbank to distribute their product content – such as copy, images and videos – to retailers and wholesalers across 18 countries.

The two companies have entered a master service agreement spanning 18 countries, whereby Colgate-Palmolive will upload their product content to Nielsen Brandbank, who will then publish this content to the manufacturer’s retail and wholesale partners.

 

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The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

B2B Marketers : Run your article as a sponsored story in theMarketingblog – at a really low cost

B2B Marketers : Run your article as a sponsored story in theMarketingblog – at a really low cost

by on September 14, 2017

We can run your article as a sponsored story in theMarketingblog - at a really low cost and with extra social reach including nearly 20,000 targeted Twitter followers.

New >> Watch the Video Summary

Here are some articles we created recently. Our clients were delighted with the results. Have a quick look at how your material could be presented.

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