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72% of UK SVoD subscribers deem advertising on SVoD unacceptable

72% of UK SVoD subscribers deem advertising on SVoD unacceptable

by on May 28, 2019

New research from Differentology unveils consumer appetite for VoD subscription services

New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.

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Determining what content is appropriate to your website

Determining what content is appropriate to your website

by on May 20, 2019

Providing quality content is one of the cornerstones of online ecommerce.

Links, images and CTAs (call-to-actions) are all housed within the content you provide. Whether you run a blog or an online store, it is important to offer great content for your readers. It is almost effortless to get quality content these days, thanks to outsourcing services and content marketplaces.

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5 free ways to grow your website with no budget

5 free ways to grow your website with no budget

by on April 30, 2019

Strong online presence is essential for any kind of business these days. Companies create websites, build landing pages and stay active on social media to raise their brand.

All your marketing efforts should be aimed to make your site visible and easily found online.

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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

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Social Chain Group announces its partnership with Ingenuity

Social Chain Group announces its partnership with Ingenuity

by on February 18, 2019

Social Chain Group, the integrated social media company, today announces its partnership with Ingenuity, to support rapid ongoing growth in 2019.

Following huge success in 2018, the much-lauded global social experts are partnering with Ingenuity to meet ambitious growth targets for Media Chain, the social media publishing part of the global group.

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4 easy steps to dealing with a high bounce rate

4 easy steps to dealing with a high bounce rate

by on December 5, 2018

Bounce rate basically refers to single-page visits by users who don't want to explore your site further.

One thing’s for sure, a high bounce rate is not exactly a good thing to have.

Not only does it decrease your website SEO score, it also indicates lost opportunities. If visitors keep “bouncing” off of your page, your business website won’t be meeting its conversion targets.

So, how can you keep your bounce rate low? Let’s look at these simple steps:

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5 essentials you need for a better marketing campaign

5 essentials you need for a better marketing campaign

by on November 28, 2018

A good marketing campaign can transform a business.

There are some very basic yet essential steps that you need to follow in order to get the best  campaign possible, but these are not rocket science.

If you’re concerned about your current strategy, then you're certainly not alone.

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B2B Marketers : Why it’s easier to succeed with content than you might think

B2B Marketers : Why it’s easier to succeed with content than you might think

by on November 2, 2018

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Download this new eBook : The essential guide to content personalization

Download this new eBook : The essential guide to content personalization

by on October 30, 2018

This eBook has everything you need to know about content personalization – starting with the challenge: there’s way more content than quality online real estate.

Fill out the form HERE >>> to download the Essential Guide to Content Personalization!

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Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

by on October 18, 2018

Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.

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