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Shaken & Stirred - Influential Brand Profiling and Positioning

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Navigating Narratives: Why marketing has become about story telling / Jon Mowat, Hurricane Media

Have you ever noticed how much quicker you get distracted online than you used to? If you do, then you’re not alone. According to the U.S. National Library of Medicine, our average attention span has dropped from 12 seconds in

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PPC : ‘Which ad is working the best?’

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness. Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid

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Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

Check this very comprehensive interactive timeline on the algorithm update from Google Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the

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New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national

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CMA Advance is a service matching brands with content marketing agencies

Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society The Content Marketing Association (CMA),the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the

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Thames Water appoints Headstream to enhance Twitter customer experience

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience. This initial project involves an analysis of the brand’s Twitter channel, focusing on customer

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“B2B marketers are struggling to create content that actually drives results” – is this you?

Have you ever created a piece of content and wondered why it’s not generating any traction or buzz? Have you taken the time to write more than 1,000 words or create a slide deck to only be met with poor results? Now

“B2B marketers are struggling to create content that actually drives results” – is this you? Read More »