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Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

by on May 4, 2019

The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.

This has made creating and maintaining a strong, cosmetics brand challenging. So, how can newcomers use intellectual property (IP) to build a successful brand?

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Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

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Cosmetics adverts tell women they’re broken – new research

by on December 19, 2016

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr [more…]

How a 10-minute spot on QVC turned this woman into a $100 million cosmetics mogul

by on December 9, 2014

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