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Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

by on May 4, 2019

The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.

This has made creating and maintaining a strong, cosmetics brand challenging. So, how can newcomers use intellectual property (IP) to build a successful brand?


Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.


Cosmetics adverts tell women they’re broken – new research

by on December 19, 2016

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr [more…]

How a 10-minute spot on QVC turned this woman into a $100 million cosmetics mogul

by on December 9, 2014