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Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

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Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

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Coty appoints ZenithOptimedia Group as global media agency of record

Coty appoints ZenithOptimedia Group as global media agency of record

by on June 23, 2015

Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.

The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]