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creative brief

How to write a creative brief

How to write a creative brief

by on August 30, 2019

At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 

Managing agencies becomes part and parcel of a marketer’s role. The quality of a brief can determine the outcome of a campaign, so it’s important to be clear in your expectations and needs.

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