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An update on ‘3C People’ …   Confident, Creative, Communicators

An update on ‘3C People’ … Confident, Creative, Communicators

by on October 25, 2019

Confident, Creative, Communicators by Jeff Deighton, insight engineers

As we approach the No-deal Brexit Deadline at the end of this month, I  find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.

As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.

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Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

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Article 11  : “Is the government trying to take control of creative copyright?”

Article 11 : “Is the government trying to take control of creative copyright?”

by on October 5, 2018

Links from good quality sources to yours, or your client’s website has been one of the most important aspects of Google’s algorithm for offsite search optimisation for a long while now.

Most digital marketers rely on good quality back links for improving a website’s DA and ranking on Google.

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Betway begins search for new creative agency after seven year partnership

Betway begins search for new creative agency after seven year partnership

by on March 10, 2018

Betway, the global betting site, has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond.

The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. [more…]

The ultimate list of the best Explainer Videos ever made

by on August 23, 2017

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Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor

Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor

by on July 12, 2017

Acuity, a b2b PR and content agency specialising in the creative, media, marketing and technology sectors, has appointed former Marketing Week journalist Mindi Chahal as Content Editor.

Chahal brings more than seven years content and writing experience to the role. The newly created position demonstrates the growing value of content for clients of Acuity and its sister new business consultancy, Ingenuity.

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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Ella’s Kitchen picks bigdog for content brief

Ella’s Kitchen picks bigdog for content brief

by on June 16, 2017

Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.

The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.

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13 steps to starting your very own creative agency

by on April 14, 2017

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Money talks as Dixons moves Carphone into AMV BBDO

by on February 7, 2017

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.

The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]