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Events : Book now for the 8th Annual Retail Customer Engagement Summit

by on April 24, 2017

The 8th Annual Retail Customer Engagement Summit,

Wednesday 7th June 2017, Cavendish Conference Centre, London W1

The future of retail is not how many stores you have, but how many customers you serve.

Book now

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Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

by on February 8, 2017

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).

His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.

Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

by on November 15, 2016

Customer engagement services leader VoiceSage is delighted to announce it will be sponsoring Engage Customer’s Future of the Contact Centre Conference in February 2017.

The CPD-accredited event is scheduled for February 23, 2017 at the Victoria Park Plaza in London featuring a wide variety of topic streams and over 30 confirmed presentations.

Themes and areas of focus for the event are key issues facing the modern contact centre, from AI, Big Data, chatbots, the role of cloud, innovation and customer engagement. The event is hosted by Engage Customer, which since 2009 has been helping the global community of customer experience (CX) practitioners get the knowledge they need to devise and implement winning customer engagement strategies

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Your path to lasting customer engagement. Say hello to Mapp

Your path to lasting customer engagement. Say hello to Mapp

by on September 16, 2016

Mapp Digital, LLC (www.mapp.com), the new name for one of the largest independent digital marketing technology companies in the world, debuts. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July.

Mapp’s award winning customer centric services allow marketers to optimise messaging across email, social, mobile push and web marketing while leveraging its underlying data management platform.

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Grass Roots Group to join forces with Blackhawk Network

Grass Roots Group to join forces with Blackhawk Network

by on September 2, 2016

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

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One in four name Amazon as their favourite retail brand / The DMA

One in four name Amazon as their favourite retail brand / The DMA

by on July 15, 2016

The DMA announces its latest findings into the relationships that customers have with retail brands, which reveals that Amazon is named as the favourite for one in four (25%) of consumers surveyed – with high street stalwarts John Lewis (14%) and Marks & Spencer (10%) the next in line.

While Amazon topped the list, just three of the top 20 are online-only – Amazon, eBay and ASOS. However, most of these have also experimented with in-store experiences over the last 12 months, highlighting the continued importance of a multi-channel strategy when it comes to retail customer engagement. Most notably, Apple came in 14th behind traditional high street brands including John Lewis, M&S, Next, Debenhams, Primark and House of Fraser. [more…]

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

by on May 9, 2016

Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.

This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?

Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.

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Artesian Solutions incorporates and announces US Expansion Plans

Artesian Solutions incorporates and announces US Expansion Plans

by on February 2, 2016

Artesian Solutions, the UK market leader in customer engagement and sales acceleration software, has today announced the incorporation of its business, and opening of its new office in Boston, USA. This marks a new phase of growth and expansion for Artesian, in direct response to demand from its multi-national customer base.

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Havas helia tap into IBM intelligence to design a beer brewed with data

Havas helia tap into IBM intelligence to design a beer brewed with data

by on February 1, 2016

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism.

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Mother knows best – The new rules of customer engagement – Gnatta

by on April 26, 2015

Parents are more likely to use social media to complain about your business than their children, according to a survey conducted by social media software experts, Gnatta [more…]