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customer engagement

Mother knows best – The new rules of customer engagement – Gnatta

by on April 26, 2015

Parents are more likely to use social media to complain about your business than their children, according to a survey conducted by social media software experts, Gnatta [more…]

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

by on October 30, 2014

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.

Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]

The new ‘Feeding the Sales Machine’ Plan / Superb lead generation from theMarketingblog

by on December 1, 2013

  • 12 articles loaded into this blog and five of its support sites .. Plus linked coverage in Twitter, LinkedIn, Facebook etc ... Extensive coverage (6 articles) in our award winning newsletter (Increased reach of 37,000)
  • All of this for only £660. There is a further 20% discount if you OK the plan by the 20th December 2013. A 'happy' Christmas gift. This means your three month cost is only £528 - £176 pm  or to put it another way only £44 per article. A no brainer.
  • Call Will Corry 01784 434 412 will@themarketingblog.co.uk to book your solution - a  ‘Feeding the Sales Machine’ plan for the next three months.

[more…]

St Ives Group acquires search and digital agency Branded3

by on May 18, 2013

St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.

The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.

Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.

[more…]