Get in Touch

#customer

Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

[more…]

The 5 tiers of customer support

The 5 tiers of customer support

by on December 17, 2018

A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.

Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.

Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.

[more…]

The advantages of Customer Feedback

The advantages of Customer Feedback

by on November 16, 2017

What is a customer feedback terminal?
A customer feedback terminal is a device used for collecting or tracking feedback from customers or employees.

Modern customer feedback terminals are touch screen electronic kiosks equipped with keyboards and high-speed processors which enable organisations to collect and analyse feedback data from their customers on a continuous basis.

It is an administrative tool that can be designed to create questionnaires, forms or any kind of feedback to match the company's brand and style.  [more…]

The top 11 mistakes and best practices for designing an actionable customer journey map

The top 11 mistakes and best practices for designing an actionable customer journey map

by on February 21, 2017

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.

But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.

Now what? Where did you go wrong?

[more…]

Three ways to give your customer what they want …Great website …Easy delivery … Attentive service

Three ways to give your customer what they want …Great website …Easy delivery … Attentive service

by on February 13, 2017

Running a business is tricky, there are no two ways about it. From finding the capital to get up and running to balancing the cashflow to growing your client base, there are 101 things to get right. If you’re selling online, there are three things to focus on. Here we take a look at ways to give the customer what they want in order to complete purchases and keep coming back for more.

[more…]

Customer generation business, Lead Tech to create 70 new jobs following move

Customer generation business, Lead Tech to create 70 new jobs following move

by on December 13, 2016

(L-R) Nigel Borwell and Paul Walsh, founders of Lead Tech.

Lead Tech, the ambitious customer generation business, today announced plans to create 70 new jobs in West Yorkshire and grow turnover to £16m as it completed a move to bespoke offices in Wharfedale.

Based in Otley since it was founded in 2008, Lead Tech has decamped to new, prestigious premises close-by at the Pool Business Park, Pool-in-Wharfedale.

Lead Tech works with financial services companies, like RBS, Metro Bank, Hitachi, Tilney Bestinvest, Aldermore and St James Place, connecting them with new customers using a combination of digital marketing, innovative technology and human interaction.

[more…]

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

by on November 15, 2016

Customer engagement services leader VoiceSage is delighted to announce it will be sponsoring Engage Customer’s Future of the Contact Centre Conference in February 2017.

The CPD-accredited event is scheduled for February 23, 2017 at the Victoria Park Plaza in London featuring a wide variety of topic streams and over 30 confirmed presentations.

Themes and areas of focus for the event are key issues facing the modern contact centre, from AI, Big Data, chatbots, the role of cloud, innovation and customer engagement. The event is hosted by Engage Customer, which since 2009 has been helping the global community of customer experience (CX) practitioners get the knowledge they need to devise and implement winning customer engagement strategies

[more…]

How marketing ideas have changed over the last 100 years

How marketing ideas have changed over the last 100 years

by on October 31, 2016

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:

[more…]

Grass Roots Group to join forces with Blackhawk Network

Grass Roots Group to join forces with Blackhawk Network

by on September 2, 2016

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

[more…]

rais Selected for MassChallenge UK 2016 Accelerator

by on August 25, 2016

Today rais, one of the country’s leading customer conversion platforms for ecommerce, announced it has been selected to join MassChallenge UK, the most startup-friendly accelerator [more…]