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data-driven marketing

Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

Disney’s senior marketing VP advises the next generation of marketers to ‘stay one step ahead’ at the IDM’s 2019 graduation

by on November 25, 2019

 

Disney's Tony Miller offers guidance to the next generation of marketing talent at the IDM’s 2019 graduation.

The Institute of Data & Marketing’s (IDM) latest graduation results show that professionals in the data and marketing industry continue to thrive despite significant change in recent years.

From the General Data Protection Regulation (GDPR) and uncertainty around Brexit, to the wealth of new technologies available and increasing organisational responsibilities of the marketing function, the world in which the next generation of marketers will work is constantly evolving.

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When it comes to data-driven marketing less can sometimes be more …

by on July 15, 2015

Author: Adam Williams, Managing Director of DBS Data

I recently visited a tradeshow in London and the contrasting behaviours of two stands really brought home the different approaches to data-driven marketing and lead generation, which I would like to share with you. [more…]

The importance of measuring mobile app engagement

by on April 22, 2015

With the increased use of mobile applications amongst consumers, Chris Hill, SVP of Marketing at Mobidia, highlights how marketers can utilise valuable insights into mobile app usage to determine the level of engagement with their users and that of their competitors.

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