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Protecting your privacy against online predators

Protecting your privacy against online predators

by on November 7, 2019

With the advancements in technology, almost everyone uses the internet and social media on a daily basis to socialize, find information, buy new clothes, and many other things.

And that might put us at risk of getting hacked if our privacy is not protected well enough.

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Protecting your startup : How remote workers can keep their data safe

Protecting your startup : How remote workers can keep their data safe

by on August 27, 2019

Using remote workers is a smart move for any new startup because it can help to keep costs down, it allows you to utilize skilled workers from around the world and can keep the operation simple and straightforward.

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Reasons why digital marketing is essential for emerging businesses

Reasons why digital marketing is essential for emerging businesses

by on August 21, 2019

It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.

Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.

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You will greatly increase your chances of success by creating an audience persona

You will greatly increase your chances of success by creating an audience persona

by on July 30, 2019

There are a host of benefits in creating one such as:

  • A more personalised product/service

  • Develop a much better understanding of your customers

  • Reduced wasted on spend on people who aren’t your target audience.

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DMA Talent Research : What employers currently wish for and require from entry-level candidates

DMA Talent Research : What employers currently wish for and require from entry-level candidates

by on June 28, 2019

Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.

To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Movers & Groovers : Lotame promotes APAC data veteran Evgeny Popov

by on May 17, 2019

Lotame Data Exchange has grown 50% YOY every year since 2011

Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the promotion of Evgeny Popov to Head of Global Data Solutions.

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CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

by on May 17, 2019

The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics.

The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire.

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Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

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Marketing planning : how to get rid of Excel

Marketing planning : how to get rid of Excel

by on May 5, 2019

Many marketers still use Excel or other spreadsheets and organisational resources for their marketing planning.

The organisation of marketing planning often takes more time than marketing planning itself. It may seem like a complicated statement, but it is also a harsh reality.

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