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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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Different ways big data is pushing the public sector forward

Different ways big data is pushing the public sector forward

by on January 31, 2019

Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.

While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.

Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?

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Tips to make your website more secure

Tips to make your website more secure

by on January 6, 2019

As business trends shift toward the digital world, your business’s website and digital presence become all the more important.

In many ways, your website is a reflection and microcosm of your business. A good user-friendly website typically reflects a business that is up-to-date and thriving.

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TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

How using the internet can improve business productivity

by on December 20, 2017

In a world of technology, it is vital that you and your business don’t get left behind.

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Warning about GDPR :  Customer data could become a major issue

Warning about GDPR : Customer data could become a major issue

by on December 20, 2017

Jim Conning, Managing Director of Royal Mail Data Services (RMDS)

With the enforcement of the General Data Protection Regulation (GDPR) on 25 May 2018, poor-quality customer data could become a major issue for many businesses.

A problem for years in terms of customer engagement and marketing, data quality will now also become a legal concern.

Companies found to be using inaccurate customer or processing data without a legal basis, such as consent, could face fines of up to 4 per cent of global turnover or €20 million, whichever is greater. [more…]

Exclusive article : How technology can guide your business through a crisis

Exclusive article : How technology can guide your business through a crisis

by on December 14, 2017

In order to thrive in the digital world, it is vital that your business is using technology to its full advantage.

Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers.

Understanding the benefits of using technology in your business, will help you to achieve longevity and to avoid disaster. Instead of falling at the first hurdle, you will have the tools that you need to secure success. [more…]

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

by on December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

What is GDPR? Everything you need to know about the new general data protection regulations

by on November 26, 2017

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Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]