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DMA Talent Research : What employers currently wish for and require from entry-level candidates

DMA Talent Research : What employers currently wish for and require from entry-level candidates

by on June 28, 2019

Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.

To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Movers & Groovers : Lotame promotes APAC data veteran Evgeny Popov

by on May 17, 2019

Lotame Data Exchange has grown 50% YOY every year since 2011

Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the promotion of Evgeny Popov to Head of Global Data Solutions.

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CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

by on May 17, 2019

The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics.

The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire.

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Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

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Marketing planning : how to get rid of Excel

Marketing planning : how to get rid of Excel

by on May 5, 2019

Many marketers still use Excel or other spreadsheets and organisational resources for their marketing planning.

The organisation of marketing planning often takes more time than marketing planning itself. It may seem like a complicated statement, but it is also a harsh reality.

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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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Different ways big data is pushing the public sector forward

Different ways big data is pushing the public sector forward

by on January 31, 2019

Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.

While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.

Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?

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Tips to make your website more secure

Tips to make your website more secure

by on January 6, 2019

As business trends shift toward the digital world, your business’s website and digital presence become all the more important.

In many ways, your website is a reflection and microcosm of your business. A good user-friendly website typically reflects a business that is up-to-date and thriving.

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