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xAd’s Black Friday UK weekend footfall report reveals cities in Scotland and North are bargain hungry

by James on December 2, 2016

Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]

Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

by Will Corry on September 4, 2016

Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.

The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.

"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50

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One in four name Amazon as their favourite retail brand / The DMA

One in four name Amazon as their favourite retail brand / The DMA

by James on July 15, 2016

The DMA announces its latest findings into the relationships that customers have with retail brands, which reveals that Amazon is named as the favourite for one in four (25%) of consumers surveyed – with high street stalwarts John Lewis (14%) and Marks & Spencer (10%) the next in line.

While Amazon topped the list, just three of the top 20 are online-only – Amazon, eBay and ASOS. However, most of these have also experimented with in-store experiences over the last 12 months, highlighting the continued importance of a multi-channel strategy when it comes to retail customer engagement. Most notably, Apple came in 14th behind traditional high street brands including John Lewis, M&S, Next, Debenhams, Primark and House of Fraser. [more…]

Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

by Will Corry on May 3, 2016

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

Will Corry at TheMarketingblog -
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon — Will Corry (@slievemore) May 3, 2016

E-cigarette advertising ban expected to come into force this week / City A.M.

James at TheMarketingblog -
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more…]

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Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

by Will Corry on May 3, 2016

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.

Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

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Research : John Lewis voted best ad and clearest brand in the Christmas ad battle

Research : John Lewis voted best ad and clearest brand in the Christmas ad battle

by James on December 7, 2015

OnePulse survey shows, however, that it’s Tesco, Sainsbury’s and Aldi that will benefit from our festive spending

Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high ranking. The survey undertaken by OnePulse, a real-time engagement tool, also reveals that John Lewis and Aldi, who released a spoof of the formers advert, best stayed true to its brand values. TK Maxx, Warburtons and Debenhams were voted least true to brand. [more…]

Exclusive Insight / Effective approaches that UK retailers are using with social media today – Burberry, Waitrose,#AmazonBasket

by Will Corry on February 1, 2015

Exclusive - From Social Media to Social Commerce by Ian Jindal

To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th March 2015.

Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.

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Women for Women : Well done Debenhams – this is great news for curvy women everywhere

by Will Corry on January 27, 2015

http://lovefigures.com/post/66195764683/one-of-the-uks-biggest-department-stores

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John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by Will Corry on November 9, 2014

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McCann Research : The ‘Truth About Shopping’ study found that 52 per cent of people think shopping is too impersonal these days

by Will Corry on September 5, 2014

As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA

While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.

Here are some of the more relevant nuggets and what they mean for brands and retailers:

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