Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]
Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.
The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.
"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50
The DMA announces its latest findings into the relationships that customers have with retail brands, which reveals that Amazon is named as the favourite for one in four (25%) of consumers surveyed – with high street stalwarts John Lewis (14%) and Marks & Spencer (10%) the next in line.
While Amazon topped the list, just three of the top 20 are online-only – Amazon, eBay and ASOS. However, most of these have also experimented with in-store experiences over the last 12 months, highlighting the continued importance of a multi-channel strategy when it comes to retail customer engagement. Most notably, Apple came in 14th behind traditional high street brands including John Lewis, M&S, Next, Debenhams, Primark and House of Fraser. [more…]
Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.
Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.
Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high ranking. The survey undertaken by OnePulse, a real-time engagement tool, also reveals that John Lewis and Aldi, who released a spoof of the formers advert, best stayed true to its brand values. TK Maxx, Warburtons and Debenhams were voted least true to brand. [more…]
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
— Marketing Magazine (@MarketingUK) November 8, 2014
As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA
While many are proclaiming a slow death of traditional retail at the hands of the internet, the truth is it’s only the traditional retailers who don’t get it that are “getting it” from online alternatives. As our recent Truth About Shopping global study shows, traditional retailers who have innovatively evolved their offerings to embrace digital technologies are more popular with their customers than ever.
Here are some of the more relevant nuggets and what they mean for brands and retailers: