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digital marketing

Reasons why digital marketing is essential for emerging businesses

Reasons why digital marketing is essential for emerging businesses

by on August 21, 2019

It wasn’t too long ago that you would’ve had to invest a lot of money in TV ads and billboards to promote your brand.

Businesses would spend fortunes to get a few minutes on TV or plaster their logo all over highways. With the advent of the internet, things changed.

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5 reasons to choose a career in digital marketing

5 reasons to choose a career in digital marketing

by on July 31, 2019

Marketing is one of the highest paid professions in every part of the world. You will see skilled professionals earning less than marketers in almost every firm.

Digital marketing is defined as a part of traditional marketing, which utilizes the internet to help a business develop.

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CI Group wins Silver Award with an industry Top 10 position in Best Places to Work

CI Group wins Silver Award with an industry Top 10 position in Best Places to Work

by on June 26, 2019

The CI Group has gained first class recognition as one of the Best Places to Work.

The Group is a fast-growing family of specialist marketing communications agencies whose capabilities have expanded to include data analytics, digital marketing, advertising, promotions and content as well as corporate events.

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CI Group acquires Diginut as it extends its digital marketing capabilities

by on April 10, 2019

The CI Group has continued to expand its digital marketing capabilities by acquiring London based digital agency Diginut.

The CI Group are smart marketing agencies that deliver digital transformation and integrated communications using data and insights to develop strategy and creative that changes behaviours.

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4 functions SMEs can outsource

4 functions SMEs can outsource

by on April 9, 2019

Sustaining an SME is a difficult job — there are many functions to coordinate to ensure continued growth, but with limited resources, many small firms can struggle.

In order to cope with the burden, more businesses are outsourcing and benefits include reducing and controlling operating costs, enabling you to focus on core business areas, and tapping into expertise.

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4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 28, 2019

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

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Micro Influencers get the most engagement on social

Micro Influencers get the most engagement on social

by on December 20, 2018

New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.

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Dentist SEO Digital Marketing Courses : What to expect

Dentist SEO Digital Marketing Courses : What to expect

by on October 19, 2018

Over the years,  businesses have been trying to race to the top of the search engine result pages.

Why do they do that? Simple, when people search for products or services using search engines like Google or Bing, they usually open the links that come up first — not many people notice the second or third page anymore.

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5 ways to boost your digital marketing success

5 ways to boost your digital marketing success

by on June 20, 2018

Economic and political landscapes adapt and change over time, and so your marketing strategy should be agile and responsive to cope with evolving scenarios.

What was applicable several years ago may not be best suited to drive your business forward now. In the worst-case scenario, your strategy could even be redundant and irrelevant.

To maintain your business success, you must adapt your marketing strategy to incorporate innovations and changes to public behaviours. Here are five ways to boost your digital marketing success. [more…]

Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

by on July 3, 2017

Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries.

Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display Marketing services and ongoing technical support and maintenance. To deliver, they will be targeting those looking to purchase retirement properties and key influencers in the decision process, such a friends and family members. [more…]