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In-housing trend is changing the face of digital advertising – new report

In-housing trend is changing the face of digital advertising – new report

by on January 16, 2019

A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.

Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.

The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –

https://inhouse.bannerflow.com/state-of-inhousing-report-2019/

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A look at the future of business-to-business marketing solutions

A look at the future of business-to-business marketing solutions

by on December 21, 2018

2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store.  All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace. 

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How SEO can become your business’s greatest marketing tool

How SEO can become your business’s greatest marketing tool

by on October 17, 2018

Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.

After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice.  [more…]

How marketing strategies are influenced by digital tech

How marketing strategies are influenced by digital tech

by on September 5, 2018

Most areas of business have in some way been influenced by digital tech and marketing is no different.

While traditional marketing strategies, which often involved commercials on television and radio or in print in newspapers and magazines, served industries very well, the digital age is taking over.

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Events : Conversion World 2017 agenda is now live plus full speaker line up

Events : Conversion World 2017 agenda is now live plus full speaker line up

by on January 20, 2017

Why attend?
#1 : It's completely FREE to attend : This is a no brainer. A no cost conference where you can watch the best in the industry sharing the secret sauce of how the experts do CRO -  Practical, actionable conversion optimization, UX and analytics sessions from the world’s leading experts— all from the comfort of your home or office.

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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Nearly half of England backs Germany to bring home the trophy at Euro 2016

by on April 27, 2016

New research by Rocket Fuel reveals consumer behaviours and levels of national support across Europe ahead of the first truly ‘digital European championship’

Nearly half of England is backing Germany to win Euro 2016, which means that almost twice as many English people are backing Germany than England, according to new research released by Rocket Fuel, a leading programmatic marketing platform provider that harnesses the power of artificial intelligence.

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Our digital marketing predictions for 2016   … Connecting Element

Our digital marketing predictions for 2016 … Connecting Element

by on January 8, 2016

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B2B Marketers : “The absolutely vital survival-kit tools for measuring digital marketing success”

by on April 29, 2015

Five Essential Digital Metrics

Karen Hall from Connecting Element writes .. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? We’ve outlined our favourite five across all channels; considering web, email, social media and more. [more…]

“Appealing to night owl shoppers” – Marc Michaels,DST

“Appealing to night owl shoppers” – Marc Michaels,DST

by on April 28, 2015

Online shopping is certainly not new and as technology continues to develop at a rapid rate, it will be an even more intrinsic part of consumers’ retail journey.

In 2013 UK shoppers spent £91bn online according to the IMRG-Capgemini eRetail Sales Index, with the figure only increasing through 2014. Internet retailing is massively altering consumers’ shopping habits from the number of channels used before the final purchase is made, through to shopping during hours that were once considered ‘dead space’ for retailers.

The latter point was strongly highlighted in John Lewis’ recent findings (October 2014), which revealed a 30 per cent increase in online shopping between midnight and 6am. ‘Retail therapy’ knows no time limits in today’s connected world.

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