Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries. Delete’s […]
Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system. The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out
Sky launches “fluid viewing” Sky Q with visually spectacular campaign Read More »
Programmatic advertising specialists RadiumOne has continued its international expansion by opening an office in Norway, one of the world’s most advanced digital ad markets.
RadiumOne eyes Nordic growth with new Norway office Read More »
Early tests see cost per customer acquisition falling by 75% Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.
Thomas Cook Airlines launches its first programmatic ad campaign Read More »
Infectious Media integrates new programmatic platform enabling online ads to be served in sync with TV ads Taps into consumers’ dual-screening habits by triggering display ads to run within milliseconds of TV ads Infectious Media, @Infectiousmedia the programmatic specialist, has
Programmatic / TV and online ads to be synced via new programmatic offering Read More »
From contentcurationfromthemarketingblog.blogspot.co.uk– On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation #PMILDN across the digital and performance marketing sector.
London – 29 October 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential
The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality
Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu.
Rocket Fuel enters Japanese market via strategic alliance with cyber communications inc. Read More »
