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Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

by on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.

The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]