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Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent

Embracing neurodiversity in the workplace .. Kate Burnett, MD of DMA Talent

by on April 1, 2019

Kate Burnett, MD of DMA Talent, discusses why the DMA is helping businesses to support a diverse workforce through their Neurodiversity Initiative

World Autism Awareness Week, taking place during the first week of April this year, will inspire people across the UK to take part in activities to raise awareness for autism charities. However, we need to do more in terms of promoting equality across the workforce - this all starts in our awareness and understanding of conditions like autism.

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New survey identifies AI & machine learning skills as most important area organisations must address

New survey identifies AI & machine learning skills as most important area organisations must address

by on March 24, 2019

Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

by on March 8, 2018

 Ford is the most loved automotive brand

Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research

The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.

Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]

New FEDMA co-Chairs call for marketers to be responsible to society

New FEDMA co-Chairs call for marketers to be responsible to society

by on June 14, 2017

FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team

Acxiom’s Dr Sachiko Scheuing remains as co-Chair,   joined by Chris Combemale from the DMA in the UK

Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European Privacy Officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing.

Combemale replaces Diana Janssen, Director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change for the industry, with a focus on data privacy and key consumer issues that are affecting the marketing discipline.

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New infographic & research – Millennial shift: Young consumers drive new email habits

New infographic & research – Millennial shift: Young consumers drive new email habits

by on December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.

To read more about the DMA's Consumer Email Tracker and this infographic, click here

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DMA Breakthrough Award 2016 shortlist announced

by on November 24, 2016

The three finalists for this year’s DMA Breakthrough Award, sponsored by The Economist, have been revealed.

This year’s shortlist was decided from a field that includes entries from 11 different Universities around the UK, with students studying anything from advertising and marketing to graphic design and psychology.

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