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DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

by on March 8, 2018

 Ford is the most loved automotive brand

Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research

The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.

Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]

New FEDMA co-Chairs call for marketers to be responsible to society

New FEDMA co-Chairs call for marketers to be responsible to society

by on June 14, 2017

FEDMA calls for marketers to be responsible to society, not just their businesses, as it announces the appointment of new leadership team

Acxiom’s Dr Sachiko Scheuing remains as co-Chair,   joined by Chris Combemale from the DMA in the UK

Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European Privacy Officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing.

Combemale replaces Diana Janssen, Director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change for the industry, with a focus on data privacy and key consumer issues that are affecting the marketing discipline.

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New infographic & research – Millennial shift: Young consumers drive new email habits

New infographic & research – Millennial shift: Young consumers drive new email habits

by on December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.

To read more about the DMA's Consumer Email Tracker and this infographic, click here

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DMA Breakthrough Award 2016 shortlist announced

by on November 24, 2016

The three finalists for this year’s DMA Breakthrough Award, sponsored by The Economist, have been revealed.

This year’s shortlist was decided from a field that includes entries from 11 different Universities around the UK, with students studying anything from advertising and marketing to graphic design and psychology.

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DMA Breakthrough Award 2016 shortlist announced

by on November 23, 2016

The three finalists for this year’s DMA Breakthrough Award, sponsored by The Economist, have been revealed. This year’s shortlist was decided from a field that [more…]

Invite to join us for DMA’s #writerscrawl

Invite to join us for DMA’s #writerscrawl

by on November 14, 2016

On Monday (14 November) the DMA will launch the first ever copywriter's festival, taking place over the following four days. The festival is the next [more…]

19 million ‘ghost’ email accounts in the UK

by on November 10, 2016

Today, the DMA released its Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that [more…]

Which? calls for action on nuisance calls – DMA comments

Which? calls for action on nuisance calls – DMA comments

by on August 30, 2016

Our research has revealed that eight in ten people are still receiving nuisance calls - and we think it's time directors were personally held to [more…]