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Events : Ogilvy London leads DMA Awards 2019 shortlist nominations

Events : Ogilvy London leads DMA Awards 2019 shortlist nominations

by on October 26, 2019

Ogilvy London leads the DMA Awards shortlist with 166 entries still vying for Gold, with MRM//McCann and Proximity London close behind, as the full 2019 shortlist is announced

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

by on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.

The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]

When it comes to data-driven marketing less can sometimes be more …

by on July 15, 2015

Author: Adam Williams, Managing Director of DBS Data

I recently visited a tradeshow in London and the contrasting behaviours of two stands really brought home the different approaches to data-driven marketing and lead generation, which I would like to share with you. [more…]

How to improve campaign response rates by 40% using Facebook

by on March 22, 2015

Author: Adam Williams, Managing Director of @DBSData DBS Data

Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism.

Uplifts in response rates in the region of 40% are not uncommon when social is included as part of a multi-channel campaign strategy, but still many marketers are not fully exploiting the opportunity.

For some marketers it is a lack of awareness, others are eager to get involved but are wary of stepping on people’s toes within the organisation. Who ‘owns’ social media is a debate that still rages in the corridors of many businesses with marketing,  press-office, customer service, HR,  IT and e-commerce teams all staking their rightful claim.

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Sneak peak of some of what @dotmailer and @PhillipSmithUK are showing at #IRX15

by on February 27, 2015

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MC&C has won Silver and Bronze at the DMA Awards

by on December 9, 2014

MC&C, the UK’s smartest Direct Response Media Agency, (www.mcand.co.uk), has won Silver and Bronze at the DMA Awards for its work with WaterAid and UNICEF.

The agency @MCandC won Silver for WaterAid’s ‘To Be a Girl’ campaign in the Best Use of Social for Customer Acquisition category.The campaign targeted young women with provocative social content exploring the different experiences for girls around the world, aiming to elicit engagement and drive donations for the charity. [more…]