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Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

by on April 28, 2017

  • Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry
  • British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall
  • Organisations are sending an average of four marketing emails per week, yet the majority are not using customer data to deliver relevant communications

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New infographic & research – Millennial shift: Young consumers drive new email habits

New infographic & research – Millennial shift: Young consumers drive new email habits

by on December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.

To read more about the DMA's Consumer Email Tracker and this infographic, click here

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Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

by on December 9, 2016

Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing

The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.

The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.

Early bird tickets are available for £149.99+VAT before 23rd December 2016.

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19 million ‘ghost’ email accounts in the UK

by on November 10, 2016

Today, the DMA released its Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that [more…]

Sneak peak of some of what @dotmailer and @PhillipSmithUK are showing at #IRX15

by on February 27, 2015

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The Internet Retailing Expo, Alibaba, dotmailer, eSeller, myHermes

by on January 23, 2015

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IRX 2015 : Top speakers @JustEatUK @jackwills @eDreams_en @selfridges @waitrose @KitbagUK 25-26 March

by on January 3, 2015

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Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by on December 21, 2014

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Hear from Mark Lewis, Online Director at John Lewis about what’s required for omnichannel success

by on December 5, 2014

Mark Pigou (pictured bottom right) started a discussion in B2B eCommerce for Distributors.
We talk to Mark Lewis, Online Director at John Lewis about what's required for omnichannel success.

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All about the Innovation Award at the Internet Retailing Awards sponsored by @dotmailer

by on May 17, 2014

2014’s Awards reflect the market buoyancy and the continued success of, and innovation within, the dynamic multichannel retail sector. Our new awards for 2014 include Market Entry, Service Sector and Brand making the entries far more open and giving an opportunity for fresh successes to gain recognition.

Nominated by you, our editorial team, judges and industry experts – the final decisions rested with our esteemed judging panel. Check the 3rd Annual Internet Retailing Awards full list of nominees and to see how you can decide on who takes home the Internet Retailing Award, sponsored by Venda, at  @OneMayfair on the 26th of June.

We feature this week  - The Innovation Award - Commercially inventive

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