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WPNC unveils new DRTV and online fundraising drive for London’s Air Ambulance Charity

WPNC unveils new DRTV and online fundraising drive for London’s Air Ambulance Charity

by on July 2, 2019

WPNC has created a new fundraising campaign, Every Second Counts, for London’s Air Ambulance Charity. It features a DRTV ad and supporting online campaign.

The aim is to raise awareness of the charity’s work treating critically injured people at the scene of emergencies across London, uniquely bringing the hospital to the patient. The campaign also tackles the misconception that the organisation is fully funded by public money.


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WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis

WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis

by on January 25, 2019

London-based DRTV and digital agency WPN Chameleon [WPNC] @WPNChameleon  has created the first DRTV ad for French animal charity Fondation 30 Millions d’Amis.

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Windsor Mint delighted as TV Campaign trebles sales

Windsor Mint delighted as TV Campaign trebles sales

by on August 3, 2016

Windsor Mint is delighted at the results of its first ever TV campaign put together by West Country based Mostly Media. The Queen Elizabeth II Birthday campaign ran in April, May and June showcasing Windsor Mint's commemorative strikes for the event. The campaign ran across ITV, SKY, Channel 4 and Turner channels using a mixture of 30 and 60 second commercials.

Acknowledged by Windsor Mint as its most successful TV campaign ever, the results speak for themselves with a £200k total spend seeing the lowest cost per order ever achieved through TV advertising and sales trebling what was predicted.

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Building awareness of the special deals Tesco Club Card holders can get from Tesco Bank

by on September 16, 2012

Tesco Bank is returning to TV with a new ad campaign for its Car Insurance. The ad, developed by Tesco Bank’s agency WDMP, is a 30 second commercial which will be aired across terrestrial and satellite channels.

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Smart DRTV set to rise – but viewers still wary over privacy, finds new research from WPN

by on May 23, 2012

Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman. [more…]