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Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

by on November 1, 2016

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Mobile campaign drives 2,370% rise in traffic to Debenhams Beauty Club Awards

by on November 7, 2013

Over 40% of votes cast by mobile; key to success “moving beyond Facebook”
Results in record 5,000 new signups for Beauty Club Cards
STEEL London’s campaign wins bronze award for ‘best use of digital in retail’
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South West Trains promotes 2-for-1 offers with new campaign / Lateral Group

by on October 28, 2013

South West Trains has enlisted customer engagement agency Lateral Group to raise awareness of its 2-for-1 offers with the first in a three-phase campaign.

‘Access All Areas’ will run across press, outdoor, posters, radio, eCRM, door drop and online banners using  creative that depicts the mementoes that families gather from their trips away. Ticket stubs, flyers and photos form part of a ‘pin board’ at home, and these elements combine to create a special ‘Access All Areas’ pass. [more…]

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’

by on December 3, 2012

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Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London

by on November 28, 2012

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy'

London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.

The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email.  This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales - all on a very limited budget

The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’. [more…]

Business Brands matter : Welcome to Enterprise from Billington Cartmell

by on August 28, 2012

News from Billington Cartmell : Their B2B agency, Enterprise, have just launched a new website. Check out what they have to say about it!

Part of the Billington Cartmell Group, we’re a unique B2B agency that’s been over 20 years in the making. We’re a multi-award-winning, independent network that reaches 60 countries worldwide.

Business Brands matter

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