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email marketing

4 tips for building good email templates … Exclusive to theMarketingblog

4 tips for building good email templates … Exclusive to theMarketingblog

by on May 9, 2018

Many people think that email marketing is a thing of the past.

This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.

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Exclusive : 5 ways to create a successful marketing campaign on a tight budget

Exclusive : 5 ways to create a successful marketing campaign on a tight budget

by on January 9, 2018

The domain of marketing was once ruled by select professionals who were hired by the big players in the commercial sector. The stakes were high, and so were the costs. 

However, things have changed now.

The Internet has opened a wide array of opportunities for the individuals who looking to start their own business. [more…]

Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by on July 15, 2017

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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How to market your new online fashion business

How to market your new online fashion business

by on June 15, 2017

Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.

Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?

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3 strategies to get better results from email marketing

3 strategies to get better results from email marketing

by on May 1, 2017

Over the years, email marketing has long been one of the most popular and effective ways to turn both prospective and existing customers into new leads, sales, and profit.

Taking the time to build a strong email list gives you the ability to reach your target audience at any time as most people today have their smartphone or laptop close by, so they can access their email.

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3 marketing tools you probably haven’t considered

3 marketing tools you probably haven’t considered

by on December 29, 2016

Any company wanting to boost their online and offline marketing efforts must review all the tools available.

There is more to marketing than just social media and advertisements, because there are many handy tools out there to help you communicate with your customers – and it’s up to you to find them.

Here are three superb marketing tools you may not have considered for your campaign. [more…]

Experian to sell email marketing business as profits fall

by on November 15, 2016

Experian to sell email marketing business as profits fall

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Email marketing … Mistakes that can cause you grief

by on August 15, 2016

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“Designing the perfect marketing email” –  by Paul Skeldon in eSeller

“Designing the perfect marketing email” – by Paul Skeldon in eSeller

by on July 18, 2016

Interesting article from Paul Skeldon in eSeller

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.

If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.

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