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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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4 tips for building good email templates … Exclusive to theMarketingblog

4 tips for building good email templates … Exclusive to theMarketingblog

by on May 9, 2018

Many people think that email marketing is a thing of the past.

This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.

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NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

by on March 14, 2018

 

Latest  :   NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer. [more…]

Email isn’t dead. Learn how you should be using it to grow your business

by on October 31, 2017

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3 excruciating email blunders we never recover from

by on July 13, 2017

You’ve most likely fallen prey to a missent email at some point in your career (darn you, Reply All).

While a quick “sorry!” follow-up is usually enough to quell any issues, sometimes that one email sent by accident can have bigger repercussions for your job or reputation—and five professionals are breaking down what happened when they did just that.

What are the biggest takeaways they have for you the next time you’re tempted to send that mean message about your boss or forward something on an email chain? Here are the three most important lessons they learned.

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Combining digital marketing with offline marketing

Combining digital marketing with offline marketing

by on June 22, 2017

The digital world is still a relatively new concept in comparison to traditional marketing methods, only becoming mainstream in 1999 and growing even larger since then.

Practically everything we do has some form of online component nowadays, whether that is a connection to the web that makes the experience smoother and enhances it or a completely online version that offers a similar service built in an alternative way.

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The differences between messaging systems

The differences between messaging systems

by on May 13, 2017

When gurus are incorrect and have a massive audience soaking up their information, surely misleading hundreds and thousands of professionals can be damaging to their reputation and even their career if they follow blindly.

Recently a well-known marketing influencer wrote an article on live chat, one of their main examples within the content actually wasn’t live chat but another type of messaging system! After putting the research and effort into writing the blog, it’s understandable why my comment pointing out the misconception was removed.

Therefore this has spurred me to write about some of the different types of messaging systems available.

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Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

by on December 9, 2016

Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing

The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.

The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.

Early bird tickets are available for £149.99+VAT before 23rd December 2016.

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19 million ‘ghost’ email accounts in the UK

by on November 10, 2016

Today, the DMA released its Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that [more…]

Research : UK insurers beat US for digital customer experience

Research : UK insurers beat US for digital customer experience

by on October 7, 2016

Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from multichannel customer engagement software provider Eptica.

US performance trails the UK, where insurers answered 54% of questions on digital channels, 80% sent via email and 45% via the web. US insurers could only answer 28% of queries across all digital channels, and 14% of companies failed to respond successfully on either email, social media or chat. While email was the strongest channel for answers in the US, with a 37% success rate, the average time to receive a response was nearly two days (1 day 23 hours 38 minutes). In the UK it was 28 hours 4 minutes.

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