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Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

Last year saw a record 414,000 #StartUps founded in the UK … @BritishBBank

Last year saw a record 414,000 #StartUps founded in the UK … @BritishBBank

by on March 3, 2018

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Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]